Offpage SEO Vs Onpage SEO

by ahakh
26 replies
  • SEO
  • |
Hi
I have a question regarding offsite SEO and Onsite SEO. I am currently looking into creating my first niche site. I've read up a lot on keyword research and a lot of other general SEO stuff.

While doing my research with market samurai I found quite a few keywords where the competition has little or no onpage SEO (meaning the Title, URL, DEC, and Header tags don't mention the keyword I am targeting)
but they have a good amount of backlinks good pagerank etc

Which is more improtant? Onpage SEO or Offpage SEO?
When I check the anchor text of the backlinks they aren't targeting my keyword.

Does that mean If I create a site around that keyword, build backlinks with my keyword anchor text I should rank in the top 10 soon?

The keyword I am targeting has aprox 680 daily broad searches and 33 exact daily searches.

I am planning on starting a niche site that promotes clickbank products around this niche.

The domain name that I plan on using is keywordHQcom

Based on this info anyone with experience think I should go for it? Am I missing anything?
This would be the first step into IM and I would really appreciate your suggestions.

Thanks in Advance
#offpage #onpage #seo
  • Profile picture of the author semaximizer
    I cant say, if you should go for it based on the info you have given. But, if the on-page factors of your competitors are not strong, you have a great opportunity to outdo them. The only instance, where you may not able to outdo them would be domain age. But you can compensate it with some High PR backlinks. All the best for your new venture.
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    • Profile picture of the author nik0
      Banned
      Onpage and offpage obviously work together. Only doing onpage will only get you so far, only doing offpage without thinking about onpage will take more time/links to rank.

      In your case where your competitors hardly did anything on onpage and don't use much keywords in their anchors it would be fairly easy to break the top 10 yes. This last week I did a ton of kw research and on many occasions I saw a PR0 site with hardly any backlinks rank at page1 between all PR4+ domains. Purely cause of their terrible onpage simply cause no one is targetting that keyword.
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  • Profile picture of the author stevenukas
    the only thing I care about on page seo is internal linking. And for competition check use serpiq,better and faster results. If you check high quality sites you wont see bolding 5% or some wicked stuff. So do not pay attention to it. imo social matter means the most. So off page seo looks more important.
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  • Profile picture of the author mgreener
    Hi,

    Definitely use both. If you do the onpage right, you might find your rank rather high without doing much linkbuilding if the competition is not doing onpage nor targeting the keyword in their own backlinking.
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  • Profile picture of the author Laganda
    If your keywords competition is very low, you should optimize your On Page first.
    just follow clickbump or easy wp seo, then you can do you off site backlinking.
    You just need some "quality backlink" to get reach first page.
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    • Profile picture of the author AlbertSmiths
      On-Page SEO Factors

      Keyword research - including identifying the most effective keywords.
      Title optimization
      Meta keywords and description
      Internal linking structure within your own site
      Keyword density
      Heading tags
      Use of bold/strong/italic for the main visible keywords on the page
      Alt tags for images - 'alternative' text title added to the image files
      External linking structure to other websites

      Off-Page SEO Techniques


      Web 2.0 account creations (HubPages, Squidoo ect)
      Article marketing
      Directory submissions
      Blog commenting
      Forum posting
      Social media
      Profile page backlinks
      Bookmarking
      Press release submission
      RSS Feed Aggregators
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  • Profile picture of the author cardine
    The saying I always use is "Offpage SEO gets you in the top 10, Onpage SEO will keep you there".

    When you aren't in the top 10, Google cannot use metrics like Bounce Rate and Time on Site because they can't easily compare your site to other sites ranking for the same keywords. So links are what matters most for establishing authority.

    However once you reach the top 10, they can start to look at Time on Site, Bounce Rate, and other metrics that determine the quality of your website. If you don't have good Onsite SEO, expect your trip to the top 10 to be very short lived!
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    • Profile picture of the author nik0
      Banned
      Like the other guy said, dont over optimze your onpage seo, you won't see big sites doing that, just do

      Title
      H1 tag
      alt img
      preferably keyword in url

      and mention your kw naturally once or twice in the content and do a bit of internal linking and maybe 1 outbound link to an authority site, really dont bother about bold/italic/underlined/h2/h3/density

      ps dont even think about nonsense tools like seopressor, that is so old, we live in 2012 now.
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  • Profile picture of the author swpower
    You need both. It doesn't make sense to have a super optimized site without any backlinks. The same thing for the other way around. So you need both.

    If you were "forced" to chose one of them to start with, I would say onsite SEO because the offsite SEO is dependent on it (for both the deep linking and association part);

    * do an indepth analysis of what keywords you want to target (you must do this anyway, otherwise you won't know what you need to associate the backlinks with - the anchor texts I mean)
    * work with the structure of the site, keywords in URLs etc
    * write really good keyword rich unique content (don't overdo the keyword thingy)
    * work with internal linking
    * work with the outbound links (and do it naturally, it's quite annoying to see sites where ppl always set nofollow to their outbound links)
    * work with the relevance of the site
    * call the images and other resources e.g. PDF files what they are (e.g. an image of a book about SEO at an ecommerce site should not be called "762823681276.jpg", but instead e.g. "the-day-i-discovered-that-onsite-seo-also-was-crucial-for-rankings.jpg" ) .
    * set ALT texts on images
    * work with the meta descriptions (this is more related to CTR than SERP results)
    * fix the title tags of the pages (most important keywords first)
    * set Hx tags to relevant keywords


    As for offsite SEO, if you have good and interesting unique content, then you will get visitors, but of course you can help to boost that by getting good quality backlinks from relevant sites. Just going for dofollow is not the way to do it, that won't appear as natural. Work on the associations of the backlinks.
    Don't forget to do deep linking.

    So in all. They are equally important, but IMO you need to do things in the right order, at least if you can't do true multitasking.

    Put some work into the content. Google is getting better and better in analyzing contexts.

    There are of course more factors, but here you have something to start working on.
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  • Profile picture of the author CindyRoosen
    You need to consider both onpage and offpage SEO because they should work both together to easily put you page rank increase and can easily get index by the search engines..

    The tips of niko are very important.. that is what I am doing also..
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  • Profile picture of the author yukon
    Banned
    Originally Posted by ahakh View Post

    Which is more improtant? Onpage SEO or Offpage SEO?
    It's sort of like having a car.

    A car has an engine & tires.

    You could do without one or the other, but it would be a pain in the @ss pushing 2,500 pounds down the highway without an engine or tires.

    Do both on-page & off-page SEO, it just makes the job easier.
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  • Profile picture of the author MaryMartha
    Onpage SEO

    Keyword research
    Title optimization
    Meta keywords and description
    Keyword density
    Heading tags

    OffPage SEO Techniques

    Bookmarking submission
    Article syndication
    Directory submissions
    Blog posting andcommenting
    Forum posting
    Social media optimization
    Press release submission
    RSS submission
    site map cration
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  • Profile picture of the author keyideas
    Both have equal important because without doing one page optimization Google can not update your website's information alternately and without off page you can rank your website on top search pages
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  • Profile picture of the author sandy007
    On Page SEO:
    Meta tag: Title, Description, Keywords
    H1, H2
    Optimize Content
    Optimize Internal Linking
    URL Structure
    Site Navigation
    Alt tag
    Title tag
    optimize footer links
    upload sitemaps
    upload robot.txt file
    use google webmaster tool
    301 redirection

    OFF PAGE SEO:

    Directory Submission
    Article Submission
    Link Building
    Book Marking
    Blog commenting
    Blog Posting
    Create Web2.0 pages
    Press Release


    Thanks
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  • Profile picture of the author joeho
    In seo, i normally leverage the power of onpage to build less backlinks and rank faster.
    A site can dont have onpage but u will be using more backlinks in order to rank.
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  • For good and best result you should use both on site and off site SEO. these both are good and necessary to give you quick result.
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  • Profile picture of the author Avy Smith
    Originally Posted by ahakh View Post

    Hi
    I have a question regarding offsite SEO and Onsite SEO. I am currently looking into creating my first niche site. I've read up a lot on keyword research and a lot of other general SEO stuff.

    While doing my research with market samurai I found quite a few keywords where the competition has little or no onpage SEO (meaning the Title, URL, DEC, and Header tags don't mention the keyword I am targeting)
    but they have a good amount of backlinks good pagerank etc

    Which is more improtant? Onpage SEO or Offpage SEO?
    When I check the anchor text of the backlinks they aren't targeting my keyword.

    Does that mean If I create a site around that keyword, build backlinks with my keyword anchor text I should rank in the top 10 soon?

    The keyword I am targeting has aprox 680 daily broad searches and 33 exact daily searches.

    I am planning on starting a niche site that promotes clickbank products around this niche.

    The domain name that I plan on using is keywordHQcom

    Based on this info anyone with experience think I should go for it? Am I missing anything?
    This would be the first step into IM and I would really appreciate your suggestions.

    Thanks in Advance
    You should give attention to both things. Either way, if you lose, you will fallback. However, your niche seems sole affiliated therefore going to promote it across social channels holds as much importance as does the onpage.
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  • Profile picture of the author Thomas Strock
    You have to factor in both on page SEO and off page SEO. Personally, I consider off page SEO to be a bit more important than on page SEO when looking at the top 10 competition in Google. Even if a page doesn't have your keyword in it's URL and Title, but it has a PR of 5 and 200,000 backlinks, don't think that you are going to outrank it. However, if the off page SEO is not too great but not too bad either, if the on page SEO is looking good I will go for the keyword.

    One thing I would mention though is that you should only page attention to exact match searches to your keyword. 33 searches is pretty low, even for a micro niche site IMO. Remember that only around 42% of those searches are going to click on your result even if you are number one! Hope this helps and best of luck!
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    • Profile picture of the author hadden123
      On page optimization refers to factors that have an effect on your website listing in search results that include HTML code,meta tags,title,and keyword optimization.Off page optimization is a technique that used to build backlinks and improve your search engine ranking.
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  • Profile picture of the author Elfen Lied
    Both on page SEO and off page SEO are important for the success of your website. So you should not emphasize and ignore the other because if you do not take a well balanced approach, you are very likely to lag behind in the competition. On page SEO as the term suggests has to do with optimizing your web page and making it search engine friendly. On page SEO involves adding appropriate page titles for your web pages, adding head tags, optimizing the URLs for the inner page navigation, adding alt attribute, making your web page XHTML compliant, optimizing the loading speed of the page and the like. On page SEO also involves adding fresh content regularly to your website. The content added should also be keyword rich. Search engines love fresh content and they want your webpage content to be keyword rich. Another aspect of on page SEO is inter-linking the pages. Not many people pay attention to inbound linking. You too should not make this mistake but give enough attention to linking your inner pages using proper hypertext.
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  • Profile picture of the author mavtrevor
    Both are definitely important if you want to succeed as a blogger.
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  • Profile picture of the author spaculus
    For On Page SEO you attract readers by providing high-quality content. The technique is to make the articles as relevant as possible to what the searcher is looking for.On the other hand, Off Page SEO relies on other website’s feedback of your site. By adding your link to their website, they can direct their traffic to yours. The search engine sees this as a sort of recommendation and the website’s rank will reflect on yours too.
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  • Originally Posted by ahakh View Post

    Hi
    I have a question regarding offsite SEO and Onsite SEO. I am currently looking into creating my first niche site. I've read up a lot on keyword research and a lot of other general SEO stuff.

    While doing my research with market samurai I found quite a few keywords where the competition has little or no onpage SEO (meaning the Title, URL, DEC, and Header tags don't mention the keyword I am targeting)
    but they have a good amount of backlinks good pagerank etc

    Which is more improtant? Onpage SEO or Offpage SEO?
    When I check the anchor text of the backlinks they aren't targeting my keyword.

    Does that mean If I create a site around that keyword, build backlinks with my keyword anchor text I should rank in the top 10 soon?

    The keyword I am targeting has aprox 680 daily broad searches and 33 exact daily searches.

    I am planning on starting a niche site that promotes clickbank products around this niche.

    The domain name that I plan on using is keywordHQcom

    Based on this info anyone with experience think I should go for it? Am I missing anything?
    This would be the first step into IM and I would really appreciate your suggestions.

    Thanks in Advance
    Off page SEO trumps on page SEO. Unique, quality content is important, don't get me wrong. However, quality backlinks are what make or break a site's rankings. See me Sig. for more information.
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    • Profile picture of the author Backlinko
      Originally Posted by strategic seo services View Post

      Off page SEO trumps on page SEO. Unique, quality content is important, don't get me wrong. However, quality backlinks are what make or break a site's rankings.
      I agree with this.

      Off-page is 90% of the SEO game.

      However, on-page vs. off-page is a false dichotomy.

      On-page is just the entry ticket to the game...links get you to the winner's circle.
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