Yes, because that is a broad search. Try checking phrase or exact match to get a much more accurate number.

Note: Number of results is often not determinate of competition. Just use it as a general guide.

Your true competition is based on the strength of the websites using/promoting this keyword and their authority as far as Google is concerned.

As Tim said above that number means absolute diddly, all you need to worry about is the strength of the competition on the front page, if you see all PR0, PR1 and PR2 sites you should have little trouble, PR3'3 will take longer to get past.PR 4,5,6, I would choose another keyword until your site can compete.
Don't worry about Amazon, you can nearly always get past them, and don't worry about wikipedia either, as they are not the competition.

Thanks guys I did an exact match and now it shows medium.

Medium 450,000 90,500 $0.87


I appreciate the help.

Actually, that low, medium, high in the Adwords tool has ZERO to do with serp competition. That is representative of the competition for that keyword within the Adwords program.

Medium is NOT the difficultly for ranking in the SERPS for that particular keyword, it is an indication of the number of advertisers bidding on that keyword for their Adwords Campaigns.

So what is a good organic keyword research tool?

Your brain.

Most tools rely on that Adwords tool. What u can do us use something like market samurai to get keyword ideas and then do your own searches and testing on those keywords.

Thanks for the help and insight everybody I have been out of the game for a long time lol I used to use Overture.

"OK here's your organic research tool - any site that stores information"

Does not compute.