Going for Broad

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I checked old posts about Exact vs. Broad keywords, but I cannot find much about application.

I am in for the long haul, hoping to gain page one for a competitive keyword over several years. I am wanting to cover more searches and get more traffic by choosing a one word "broad" keyword.

Example:

Keyword: Radiology
Broad (monthly): 2.7 million
Exact (monthly): 60,000

Say my site is basic information about Radiology, If I get the to first page of google with the keyword Radiology, what sort of traffic should I expect?

Will I be getting all hits from queries like "what is radiology" and "study radiology" ect.. or just exact "radiology" searches?

I read in an old post that it would be a number in between the two..(broad and exact)
#search engine optimization #broad
  • Hi qwerty101,

    You can expect somewhere between 20-1000 visitors per day, depending on where you rank on the 1st page for that keyword and how appealing your text snippet is.

    Forget about Broad match data, it doesn't apply to the type of keyword research you are doing. You could look at phrase match data to get a general idea of how large the niche is that you are targeting, but it isn't useful for pinning down traffic expectations, unless you think that you are going to get first page ranking for every imaginable keyword that might be part of the phrase match data, which IMHO is "pie in the sky".

    Having said, that you can get listed on the first page for every keyword that is part of the phrase match data simply by running an AdWords PPC campaign with suffciently high enough bids.
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    Going for Broad

    I checked old posts about Exact vs. Broad keywords, but I cannot find much about application. I am in for the long haul, hoping to gain page one for a competitive keyword over several years. I am wanting to cover more searches and get more traffic by choosing a one word "broad" keyword.