Authority site backlink strategy
- SEO |
My site is a review/authority type site with post excerpts structure on the home page. The domain name is a "brandable" name, it contains a main niche keyword, way too difficult to go for, lets say something like: www.car-news.com (just an example). Thus I am not trying to rank for the domain keyword, it was never the plan.
Amongst another informational-type articles, I have several product review articles:
- www.mysite.com/product1-review KW: product1 review
- www.mysite.com/product2-review KW: product2 review
- www.mysite.com/product3-review KW: product3 review
- www.mysite.com/product4-review KW: product4 review
etc.
I am with BMR and currently submitting articles with "product1 review", "product2 review" etc. anchors pointing directly to the review pages. I am trying to throw in at least 30% random anchors like "click here" for diversity.
Now I am wondering how to backlink the home page? If at all?
Since I decided not to use a static page, the home page contains pretty much every KW I used in last 10 posts.
Would you point backlinks with the "product1 review" keywords to it?
Or would you rather point backlinks with a "general" topic to the homepage, e.g. "car-news"?
Do I need to backlink to home page at all, if I am rather trying to rank the deep pages? What percentage of backlinks would you suggest to spread between home page and deep sites? How important is it to back link the home page? Or would you just keep linking the deep pages and pass the juice to the homepage through proper interlinking?
Thanks for your thoughts!
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heavysm -
Thanks - 1 reply
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davkey25 -
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Jospeh31 -
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