I got a few keyphrases that I think are pretty good in terms of difficulty getting a page to rank high in the search engines.
I got those keyphrases using Traffic Travis, a piece of software that I will stick to using for now.
However, although Traffic Travis is good for finding keywords and analyzing the competition for said keywords, it does not tell me how much each click will pay me. So I thought, I will just use the Google Traffic Estimator (a lot of people still seem to refer to it as the Google Keyword Tool, even though that is something slightly different that you can find on the same page) for this one function then.
My question is: When I put in a keyphrase into the Google Traffic Estimator, is CPC the column that I should be looking at?
Also, if it is, will Google take a cut of the CPC?
For clarification: I am not looking to buy ads. I am looking to earn money by displaying adsense next to my content.