Ha, haa, I agree that, example, best keyword tool you ever need is between your ears!

HI
web programmer can do On-Page optimization, which is the base of the SEO

we code the site keeping in mind that we have to optimize this site later on. thus the coding is done as per this.

Yes, but you may want to hire a specialist.

If I have to get surgery I want a specialist not a generalist.

Basic level is enough only for very low competition, and local searches. You also need a link.