General question for all: How much money can you expect to market your site for that has reached top 3 in google search for a high CPC keyword to a private business?
Specific question for my case: How much can I expect for lead generation or rented advertising space from a local ophthamologist for my site that ranks #1 on google for a popular elective surgery in this large metropolitan market? (Sorry for the cloaked specifics)
Ballpark figures / ideas / experience will all be graciously welcomed. Thanks!