SEO/SEM/SMO/Adsense/PPC

Pay Per Click. A type of campaign or service which applies a CPC price to relevant keyword phrases to easily and accurately calculate positioning, online marketing costs and ROI for your website.

The top 5 benefits are as follows:

1. Immediate simultaneous exposure of your ads to literally millions of viewers around the world. The odds of your website being visited by prospective buyers increase exponentially.

2. Your ads may be placed in the top positions where they can be easily viewed. However, the bid price is higher for ads in top positions.

3. You can create a campaign strategy to target specific groups or individuals who already have an interest in your product or service and are ready to buy. You can select unique keywords related to your product which will catch the attention of the major search engines which in turn will give your website higher ranking.
4. PPC marketing will give your online business the competitive edge. Furthermore, you can increase your customer base and create long term relationships by providing personalized service and by catering to their needs.

5. Definitely, the best benefit of PPC marketing is the ROI. Assuming a 3% conversion, an ad budget $1000/day, a $0.25 CPC (cost-per-click), a sale price $29.99

[$1000/.25=4000 clicks] [4000 x 3%=120 sales] [120 x $29.99=$3598.8 gross/day]

[$3598.8 - $1000=$2598.8 net/day]

PPC is a paid traffic from Google, Facebook, MSN and etc. You will create ads and publish it on PPC networks. Once a person click your ads, you will be charge by the PPC network.

The benefits on PPC is you will get traffic immediately. Unlike SEO, you can get traffic instantly after your ads have been published. If you do it right of couse but if you do it wrong, you'll just be losing money.

If you really want to master PPC, you can join PPC-Coach. You can learn tons of PPC tips and tricks in that community.