adwords keyword tool

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If you are using the google adwords keyword tool to research keywords which are very seasonal will the average monthly figures be higher during the popular season or does google show you the same figures throughout the year? Basically if I use the keyword tool shortly after the season will the figures be a lot higher than during the rest of the year?
thanks
#search engine optimization #adwords #keyword #tool
  • The numbers you are seeing are the average number of monthly searches over the past 12 months.
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    adwords keyword tool

    If you are using the google adwords keyword tool to research keywords which are very seasonal will the average monthly figures be higher during the popular season or does google show you the same figures throughout the year? Basically if I use the keyword tool shortly after the season will the figures be a lot higher than during the rest of the year? thanks