Buying and overhauling a site from Flippa: SEO & Ranking problems?

4 replies
  • SEO
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Hi guys,

I've been watching flippa listings for a while, looking for a good website to buy and believe I've found something suitable. The site is already ranking well in google but the content and theme on the site is pretty poor. I'm planning to buy it and give it an overhaul with a new theme and upgrading the content. Most pages are about 450 words so I'm planning on making the articles higher quality and pushing the word count closer to 800-1000. I'll be doing this to every page on the site.

My concern is that doing so much drastic work to the site may affect the position in the serps. In theory I would think that if I'm improving quality I should actually see improvements in the SERPs but who knows what google will do.

Does anyone have experience in doing this kind of thing?
#buying #flippa #overhauling #problems #ranking #seo #site
  • Profile picture of the author TerryL
    You may experience a temporary drop in the SERPs when overhauling a site, but that's not unusual. Google and the other SERPs need to see what's been done to the site and re-assess it. If you've improved its quality, it should bounce back pretty quickly, maybe even to a higher position.
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    • Profile picture of the author Ben Armstrong
      Originally Posted by TerryL View Post

      You may experience a temporary drop in the SERPs when overhauling a site, but that's not unusual. Google and the other SERPs need to see what's been done to the site and re-assess it. If you've improved its quality, it should bounce back pretty quickly, maybe even to a higher position.
      Thanks for the reply Terry. That would make sense.

      The site is currently ranked #1 for the main keyword and #2 for the second keyword so I don't think I'll see any improvements for those terms but hopefully traffic will increase via longtails. The main reason for the overhaul would be increasing CTR and conversions.
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  • Profile picture of the author James-
    Just make sure to leave the linking structure alone, unless you will be setting up 301 re-directs. If you start changing that around then all previous backlinks built will end up going to a 404 page and you will lose the juice!
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    2 nuts walked into a bar, 1 was assaulted! :p

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    • Profile picture of the author Ben Armstrong
      Originally Posted by James- View Post

      Just make sure to leave the linking structure alone, unless you will be setting up 301 re-directs. If you start changing that around then all previous backlinks built will end up going to a 404 page and you will lose the juice!
      Yep, I'm planning on leaving all the URL's intact. Hopefully I can also leave the internal linking structure alone for the most part as well but I think I'll have to modify it a bit.
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