I'm currently building something that I aim to turn in to a content authority site. It's within the mortgage niche in the UK. There will be landing pages for the most highly search keywords and then the smaller keywords I will write long articles of advice and information with lots of contextual links to other pages and landing pages. I want it to be a very high quality site and not just treat it like a quick fix IM scheme.
The main thing is that I want to include a lot of relevant content for the main keywords I'm targeting but cannot find a way to make the really long article content mix naturally in to the actual landing page. It's feels like forsaking quality, leads and attractiveness for content and visa versa.
I've seen on other websites where they offer a snippet of content and then offer a "read more" option for the rest of the content to suddenly appear on the page. If I was to do this:
- would it be html content readable by google?
- would it be under the same URL after the read more button has been pressed?
- could i get penalised for it by google? basically, for having content that isn't visable but still gets read by the spiders?
if the above isn't a viable option, do you think I should keep the content in? or leave it out?
Thanks a lot for any advice anybody can offer me.