How do I rank a site I don't own?

by AmyKay
14 replies
  • SEO
  • |
I have an offline client in an MLM type biz. I want to rank her company-replicated site. It's in a subdirectory on the company's domain.

Can I do this by building backlinks with anchor text?

Does it help to send traffic to her site?

What else can I do? This is possible, right? Someone else in the company has their replicated site outranking the main company domain! I want to have my client's site beat that site.

Thanks!,
Amy
#rank #site
  • Profile picture of the author TopKat22
    These replicated sites are duplicate content and are not liked by Google for that reason so it would be almost impossible, IMHO to rank it.

    However, what I would suggest you do for your client it to create their own landing page that is unique and then rank that and build a list of prospects. This is beneficial for many reasons because in MLM companies change their plans and people move around from company to company.

    If she created her own list, then she would always have access to it regardless of what changes and she could then really build a relationship with list.

    I have a standard rule or guideline that I got from 3 top IM'ers, 2 who are Mentors of mine, never SEO or direct traffic to a site you do not own.

    It is easy enough to put up a squeeze page and build a list and then she can direct people to places on the company site and still operate her list her way.

    The best of both worlds. :-)
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
    {{ DiscussionBoard.errors[5749513].message }}
    • Profile picture of the author AmyKay
      I totally understand about building squeeze pages and a list. But for getting retail sales, nothing will make her more money than having her replicated site beat out the other peoples' replicated sites.

      Thus... my question.. how can I manipulate the rankings?
      {{ DiscussionBoard.errors[5749551].message }}
  • Profile picture of the author MikeFriedman
    To answer the title of your post... The same way you rank anything else.

    That being said, there are a million reasons to stay away from this project. Just to list a few...

    An exact replica of a page should not show up in the SERP. That doesn't mean it doesn't happen, but it is not what Google strives to provide for their users. Even if you get the page ranked, all it will take is for one competitor to report it to Google and it will likely be dropped from the SERP.

    Except for the most established and experience MLM'ers, they are generally horrible clients. They rarely want to pay upfront. They usually want to work out some silly profit sharing arrangement. Or they will put money in upfront, but they have this ridiculous mindset that they are going to be making tons of money overnight. When that doesn't happen in about 6-8 weeks, they give up and drop the whole thing.

    They would be far better off ranking their own site. Most MLM'ers who "make it" tend to jump ship pretty often to the next big MLM opportunity. Having their own site ranking allows them to quickly change the focus of that site when they do jump to the next company.

    Also if the company sees multiple members outranking their own domain with their provided page, they are likely to take action. They could change the URL, boot the member out completely, noindex the URL, or any number of other things that would zap the person's online presence.
    Signature
    SEO, AdWords Management, Social Media Marketing, and more.
    Get a FREE Quote.
    {{ DiscussionBoard.errors[5749691].message }}
    • Originally Posted by MikeFriedman View Post

      To answer the title of your post... The same way you rank anything else.
      Yep, same applies. Make sure she does her on-page SEO correctly and then the same would apply for backlinks/off page.
      {{ DiscussionBoard.errors[5753115].message }}
  • Profile picture of the author AmyKay
    Alright, Yes, I am concurrently building her a blog with an lead gen optin form on it, and also doing mega seo work on the blog.

    BUT.. as we look at the big earners in her company.. the one that stands out happens to have her company replicated site at the top of the serps for several keywords. Wouldn't I be crazy not to try to get that spot for MY client?

    This biz is more in direct sales, it's not sleezy MLM. She has already paid me upfront.

    So... anyone out there done this kind of project before? Unless anyone has some new ideas, I'll just start an aggressive link building campaign.

    Thank you, gentlemen.
    {{ DiscussionBoard.errors[5749707].message }}
    • Profile picture of the author dburk
      Hi AmyKay,

      The challenge you are faced with by using the replicated content is that it will be filtered from SERP until you can outrank the top positioned site. It ends up as a winner-takes-all situation for each keyword. Until you can outrank the top site, you will have little or no traffic.

      Your competitor that currently holds the top ranking can use profits from their current high ranking positions to fund a campaign that remains perpetually superior to you own. You will have to finance your campaign with a negative 100% ROI until the day that you finally surpass your competitor. It may take a huge outlay of capital to overtake them.

      I would analyse the competition to see where their weakness are and devise a strategy to exploit their weaknesses. Chances are they have focused their ranking efforts on a select group of keywords, there may be keywords they overlooked. Try to rank for those first and get a little revenue flowing from your initial campaigns to help finance the push for the most lucrative keywords. Once there, you may need to work hard to defend your positions, else they'll be back.
      {{ DiscussionBoard.errors[5752653].message }}
      • Profile picture of the author Cantbedone!
        It really seems that you are determined to stick with the replicated site despite some obvious roadblocks.

        I am missing the reasoning behind avoiding the creation of a new site. It is easy, it is cheap and you can recreate any existing content. This will give you a much better chance of outranking competitors would it not?

        Duplicate content is avidly avoided by even the most experienced SEO'ers. That should be a key indicator.

        With a massively aggressive backlinking campaign, you still run some terrible risks:
        1. It doesn't work and wastes money (most likely)
        2. It works but gets pulled or re-purposed by the company (since they own it)
        3. It gets reported and penalized
        4. Client moves on to the next big adventure and cannot keep any of the hard work


        But yeah, if you are going to do it. A strong backlinking campaign...but dont be surprised if it disappears for a while (days, weeks, months) during the dance and your client gets skeptical about your tactics.
        Signature

        To say of what is that it is not, or of what is not that it is, is false, while to say of what is that it is, and of what is not that it is not, is true.
        ~ Aristotle

        {{ DiscussionBoard.errors[5752721].message }}
  • Profile picture of the author AmyKay
    Agree on all points. BIG roadblocks, especially. But, boy, the rewards would be amazing if I can accomplish it for my client. Her replicated site will get more sales than her personal blog could ever convert, I'm confident of that.

    Tough choices. I just wondered if there was some factor(s) I hadn't considered other than backlinks. I wonder if buying adwords makes Google like the replicated site more.
    {{ DiscussionBoard.errors[5752753].message }}
    • Profile picture of the author Cantbedone!
      Originally Posted by AmyKay View Post

      Agree on all points. BIG roadblocks, especially. But, boy, the rewards would be amazing if I can accomplish it for my client. Her replicated site will get more sales than her personal blog could ever convert, I'm confident of that.

      Tough choices. I just wondered if there was some factor(s) I hadn't considered other than backlinks. I wonder if buying adwords makes Google like the replicated site more.
      I doubt if an Adwords campaign will make G like the site more but if the replicated site really has such a high potential for conversions, a smart adwords campaign might be a good idea anyway.

      You'll have to manage it closely and test the conversion to cost ratio but that is something that people do for their businesses every day and sometimes with great results.
      Signature

      To say of what is that it is not, or of what is not that it is, is false, while to say of what is that it is, and of what is not that it is not, is true.
      ~ Aristotle

      {{ DiscussionBoard.errors[5752862].message }}
  • Profile picture of the author monkseo
    There are lots of ways to make backlinks, you want them for the traffic and not the PR ranking juice because it is going to another domain, so focus on building backlinks that will generate direct traffic through content links, signature links, etc. You should make some videos and put your links in them, also articles would work well, as there are a gazillion long tail keywords in that niche to optimize articles, squidoo lenses, hub pages, videos, etc.
    Signature
    {{ DiscussionBoard.errors[5756169].message }}
  • Profile picture of the author glock67
    you rank their site the exact same way you would rank your own website which is by creating links that point to that website.
    Signature
    {{ DiscussionBoard.errors[5756332].message }}
  • Profile picture of the author marketwarrior06
    Banned
    off page is the only way
    use high PR back links. and anchor texts are really very important.
    do directory submission avoid the reciprocal links. that's enough i think.
    {{ DiscussionBoard.errors[5756371].message }}
  • Profile picture of the author MikeFriedman
    By the way, I would use a few tools like SpyGlass to take a look at what the competitor is doing. That will give you a better idea of what you are up against.
    Signature
    SEO, AdWords Management, Social Media Marketing, and more.
    Get a FREE Quote.
    {{ DiscussionBoard.errors[5757735].message }}
  • Profile picture of the author AmyKay
    Good advice! More? More?
    {{ DiscussionBoard.errors[5758305].message }}

Trending Topics