I have a product review website that reviews all products in a category (we'll say weight loss), which has a link to my top choices at the bottom and side bar of my articles. I have written about practically every product in this category, and have done no SEO whatsoever, relying on google to index my quality content naturally.
This strategy has worked so far, but my traffic is starting to fall off a little bit. I have looked at a gazillion SEO packages, and have ordered a couple, but I am unsure of what keywords to target.
Trying to target my main keywords (the products that I sell) is like trying to compete against Coca Cola...it just ain't gonna happen.
I guess my question is, what keywords should I target to get the maximum amount of traffic to my blog? Should I find the highest traffic keywords and target them? Or would I just direct links to my homepage and let the link juice trickle down?
Any suggestions from experienced warriors would be appreciated.