3000 impressions = 1 click

by jimvol
9 replies
  • SEO
  • |
Man I have much to learn.

I am running a campaign on breeze ads.com, I have 3000 plus impressions and only one stinking click.

I guess I have a lot to learn about keywords and biddin.

I want to do this full time but I have to learn I suppose. I am just tired of all the hype. I have made my choice, Internet marketing is where I want my career. I have to do this. I have to learn.

I only have a few bucks invested in the PPC campaign to try and get some traffic. So far no go.

Is there a secret to writing the ads so that people actually click on it?

Thanks
#breeze ads.com #click #impressions
  • Profile picture of the author AskJon
    Best advice I could give you is read cashvertising and other psychology books from Caples, Ogilvy, etc. Once you have a better understanding of your demographic (demographic research is CRUCIAL here), you'll be able to apply the concepts you have learned and the most important part will be split testing and tracking everything you do in order to know what works and what doesn't!

    Haven't done any PPC in a long time, but that should be a great start and I'm sure some experienced PPC could chime in and give you other tips to complement that, but you really need to start by the basics - consumer/human psychology!
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  • Profile picture of the author Bill Cook
    Always be running tests, it is often the case where you can turn a losing campaign into a winner with just a few tweaks.

    The test should not be just impressions / clicks, but costs per conversion. How much does it cost to make a sale.

    It's all a numbers game.

    Bill
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  • Profile picture of the author yukon
    Banned
    I would use keywordspy.com to get some ideas.

    Search for the root keyword on Google Search. The root keyword for the examples below is dating.


    1) Idea from eharmony.com (keywordspy link)
    Affiliate-Site-Name Divorced Dating
    Your Soulmate Is Out There. Let Us
    Help. Affliate-Name - Love Begins Here
    affiliate-site.com/love
    2) Idea from match.com (keywordspy link)
    Affiliate-Site-Name Official Site
    Meet People You Share a
    Connection with. Join Today!
    affiliate-site.com/love

    3) Idea from chemistry.com (keywordspy link)
    Local Singles Dating
    Take Our Free Personality Test And
    Get Your Personalized Matches Now!
    affiliate-site.com/love
    Tweak the Ads just enough so they fit your affiliate offer.
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    • Profile picture of the author AskJon
      Great piece of advice Yukon I forgot to say that in my initial post, spying on what other people do can bring a lot of ideas to add to you split test! In ppc for instance there is an awesome tool named whatrunswhere that might be very useful to you! I remembered seeing a good deal for it on app sumo!
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      • Profile picture of the author yukon
        Banned
        Originally Posted by AskJon View Post

        Great piece of advice Yukon I forgot to say that in my initial post, spying on what other people do can bring a lot of ideas to add to you split test! In ppc for instance there is an awesome tool named whatrunswhere that might be very useful to you! I remembered seeing a good deal for it on app sumo!
        Thanks,

        Bottom line is, it's all about split testing.

        Take today's data, & do better tomorrow, repeat... It never stops...
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  • Profile picture of the author taskemann
    -Are your keywords targeted enough against the product?

    -Are the ad targeted against the product and the sales letter?

    -Are the ad targeted against the keywords?
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    • Profile picture of the author jimvol
      Originally Posted by taskemann View Post

      -Are your keywords targeted enough against the product?

      -Are the ad targeted against the product and the sales letter?

      -Are the ad targeted against the keywords?
      Thank you all,

      Taskemann, to be honest. I am trying to to target enough keywords against the product. I am not sure that I am doing it correctly or not. I suppose it is just about trying trying trying.

      Like was said before, I will change it everyday until I get a combo that gets clicks.

      Thanks!
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  • Profile picture of the author cool25
    i prefer to choose CPC rather than CPM, at least Cpc will guarantee your banner clicked.
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  • Profile picture of the author MaryPabalates
    Banned
    I couldn't understand "I will change it everyday until I get a combo that gets clicks."?

    Well, you should not target too many keywords on one page, it should maximum 2 or 3 keywords.......
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