I have been researching a particular niche that I would like to get into as an affiliate for Clickbank products and i have noticed that the No. 1 position in Google is a very average looking site with about 14 pages of very average content (content is just bland, rehashed information found on other sites).
This particular site is outranking sites targeting the same keywords with pr 4's and upwards and tons of backlinks. It has been positioned No.1 for the past couple of months.
Can someone explain how this is possible?