How Important is domain name?

55 replies
  • SEO
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When it comes to getting to page 1 on google. How important is the domain name?

Just for example, let's say my niche is lose weight now

if I end up only being able to find a domain name by the name

losebellyfatnow.com or lose-belly-fat-now.com does it matter? Is one better then the other? Yes I know without the hyphens it looks more professional but results wise, how do you know which one is better?

I really need someone to go into seo when it comes to domain name, thanks guys!
#domain #important
  • Profile picture of the author infoaddicts
    Avoid hypen in Domain Name if u plan to put efforts in SEO .

    keyword rich domain works any time with any extension
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    • Profile picture of the author tsx
      Originally Posted by infoaddicts View Post

      Avoid hypen in Domain Name if u plan to put efforts in SEO .

      keyword rich domain works any time with any extension
      I have actually heard the reverse. Why do yo say that? In Germany for example MOST authority sites, banks/gov'ts and such, all have hyphens.
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    • Profile picture of the author GeraldNitram
      Originally Posted by infoaddicts View Post

      Avoid hypen in Domain Name if u plan to put efforts in SEO .
      keyword rich domain works any time with any extension
      About the hyphens, have you heard of the story of the domain names of Experts Exchange and Pen Island? If not, try making a domain using those brand names, and not using their keywords. That's what a hyphen is for.

      About the keyword rich domains, which would you rather click? YouTube.com, or FreeVideosOnline.com?
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  • Profile picture of the author RehanR
    Yes, there diffrent and Google say it in A video.
    The second one google will see the the keywords in the first one the search engine wont see any keywords.
    I sure about it because a week ago i saw a video the Matt from Google say it very clear!
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  • Profile picture of the author Miraclem
    So hyphens work better when it comes to ranking? But I'd rather have a quality domain name only because I'm going to be offering my own product for this site, and not just a affiliate or adsense linking site.

    So If I was to let's stick with the lose belly fat niche, had a domain name called

    xyzbellyfat.com which is totally irrelevant to something someone would type in a address bar, would it make it hard to be first page in google? Or does it have to be a word that would come up in google keyword search tool?
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    • Profile picture of the author kickmoney
      Originally Posted by Miraclem View Post

      So hyphens work better when it comes to ranking? But I'd rather have a quality domain name only because I'm going to be offering my own product for this site, and not just a affiliate or adsense linking site.

      So If I was to let's stick with the lose belly fat niche, had a domain name called

      xyzbellyfat.com which is totally irrelevant to something someone would type in a address bar, would it make it hard to be first page in google? Or does it have to be a word that would come up in google keyword search tool?
      If I were going to play that game.

      I would make a good brandable domain name.

      Just make something up.

      Look at web hosting for an example.

      bluehost
      hostgator
      hostmonster etc...

      And then...

      Make supporting websites with ugly domain names to rank for different keywords.

      Make your official website a long con.

      If you get what I mean.
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  • Profile picture of the author RehanR
    If you care about the seo choose 2-the main keyword or main keywords and make sure you have it on the domain with "-" between each word.
    I have a locksmith website in new so my domain is speed-locksmith-nyc
    (the locksmith-nys wasn availbale)
    In this examle the domain locksmithnyc was not good in term of seo.
    Its have to be with space - "-" between each word.
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  • Profile picture of the author komplex
    Banned
    Important, but not the most important factor. Don't use "-"s. Also try to get an exact match keyword. But with off-page SEO and on-page SEO you can rank domains like fish.com for a dating keyword like "dating", etc. Even if the words don't match up. Looking at yours, didn't read it all first, but go with the one with no "-"s. They don't work well.
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  • Profile picture of the author Elvis Michael
    In truth, using keywords in domains can definitely help, BUT it's not the end of the world if you don't include them. In the end, a search engine will consider other factors and you CAN be on page one even for a domain name that doesn't describe your site's content. For example, you could rank "CrappyDay.com", a site that consists of inspirational quotes, if you play your cards right (on-site SEO, etc).

    For examples of this, look at ranked authority sites like "TuCows" and others. Yes, these sites are much older, but nevertheless they have proven that keywords on a domain name are not super mega important. Helpful? Yes. Critical? No.
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  • Profile picture of the author shiko5000
    if it is Exact Match Domain it will help you in rank for the keyword in the domain
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  • Profile picture of the author jubril58
    Domain are important, No everything tho. I would get as close as you can too you topic.
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  • Profile picture of the author patco
    If you have the keyword (or at least the bigger part of it!) in the domain name, it would be VERYYY easy to rank for it.. Most of the on-page techniques are to have a lot of weight for this keyword.. Only the domain name gives you about 40% of the weight you should have to "finish" with A++ your attempt to reach THE BEST on-page optimization... You should choose it VERY CAREFULLY!
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  • Profile picture of the author marcell12
    I have also agree that using hyphen will give good result from SEO point of view. But here i have viewed that some member have said that not use hyphen in domain name. i am really confused that why we should not use in this manner.
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    • Profile picture of the author simona86
      I thought Choosing a domain name for your site is one of the most important steps towards creating the perfect internet presence. If you run an on-line business, picking a name that will be marketable and achieve success in search engine placement is paramount. Many factors must be considered when choosing a good domain name.
      just Give me few your opinion about domain name !!!!!

      sure,everyone choose the domain name with the meaningful points. if you run a business online,you may try to use a domain name which is named by the product brands or relevant keywords,thus, it will be remarkable to visitors to remember.For me, i do use the way like this.and i think the shorter,the better.
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  • Profile picture of the author richardfranklin
    Friend,
    I will advise you to choose the domain without hyphens as it is more preferred. It will be favorable for you if you choose simple domain without and hyphens and it will be easy for you to promote that website.

    Book that domain and make proper onpage for website and use those keywords which your domain name consists for both onpage and offpage as well.
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  • Profile picture of the author simontayler
    I am sharing my personal experience. Domain name is very important for SEO & Ranking Purpose. For Branding purpose, you can go with company name domain, but to increase ranking and selling, you need to go with keyword rich domain.

    Also you may have heard about .com and .info domain, i want to clear that .com domains are ranking better than .info domains. If you need traffic, ranking and selling, ignore .info domains.
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  • Profile picture of the author Mosa
    Exact match domain names do give you a little extra kick, but you should be fine doing without it as well. Just add a prefix or suffix to the keyword for your domain and you should be fine.
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    • Profile picture of the author farisboorem
      Domain names are important to the good results of a site. If the domain name is relevant to what the site is all about, the possibilities of getting more traffic improve as in that situation the domain name will be extra search engine friendly. Bear this in mind you require to select your domain name with care.
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      • Profile picture of the author johndal
        In my point of view If you own a business and you want to have an online presence then your choice for suitable domain names is usually limited to some variant of the company name.
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  • Profile picture of the author gameutopia
    Many people say that a keyworded domain name can be helpful, but Google seems to be on a change kick lately. Who knows if one day they just decide to change this. Take it while you can I guess.
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  • Profile picture of the author cright
    I registered a .org emd last monday and put up three pages of 600+ word content. Google still hasn't even indexed it, but it's currently at position 12 for the EMD keyword in both yahoo and bing.

    It's also sitting at #10 and #4 in yahoo and bing for a different similar keyword. So go figure.
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  • Profile picture of the author jhonybravo222
    If you want to optimize your site for search engines then it is extremely important that you have to make a proper keyword research for domain name. The best domain name is one that people can easily remember it, if they remember it then they are more likely to come back to your site. So, your domain name must contain keyword, keep it short and easy to spell, popular search term, use unusual but familiar words
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  • Profile picture of the author lovboa
    Banned
    In long-term, it doesn't matter what your domain is. In the first few months, it does help to tell Google what your site is all about and get ranked as fast as possible for your keyword. That's why you see all the people with 50-100 micro niche and site flippers going after EMDs. They want to get their site up and running as fast as possible.

    In the long term, after off-site and on-site optimization is properly done on your site, the words in your domain will not play a role in your ranking.
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  • Profile picture of the author Durban Guy
    I think we may be under playing the role of good domain name strategy. Check the Google docs for inspiration
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  • I am totally agreed with my friend shiko5000 regarding Important of domain name.
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  • Profile picture of the author AnnaSEO
    Domains are very important.Exact match domains are more powerful,However you can also rank a site without the keyword in it.

    I recommend to go without the hyphens by adding "plurals" ite or x words at the end of the Exact keyword.
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  • Profile picture of the author SaveSaveSave
    I've noticed that some domains with EXACTLY the keywords in Google search don't necessarily rank as well as others with less exact names. Perhaps it also depends on the site content and links, other factors etc.
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    • Originally Posted by SaveSaveSave View Post

      I've noticed that some domains with EXACTLY the keywords in Google search don't necessarily rank as well as others with less exact names. Perhaps it also depends on the site content and links, other factors etc.
      Take that a step further. One of the things that I've noticed in doing keyword research is that folks ranking for competitive terms don't usually have an EMD. Google "life insurance" and you won't see lifeinsuranceDOTcom anywhere. Ignoring that NWM ignorantly has that pointing at their site, a lot of times the EMD is either taken by a squatter or it doesn't have nearly enough of the "other stuff" to rank well for it. All things being equal the EMD would have an advantage, but it matters even less now than it did even a few months ago.
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    • Profile picture of the author ljlinning
      What I have been exposed to, domain names seem to be a big part or SEO, but the bigger part is the quality and quantity.
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  • Profile picture of the author tsx
    I was in a bookshop and I said to the assistant, "Excuse me, what's this 'psycho the rapist' section?". She said, "It's pronounced 'psychotherapist'."Jimmy Carr
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  • Profile picture of the author InitialEffort
    The domain name itself rarely matters, but the domain properties it has is what really matters. Really no big differences for me between hyphen and non hyphen sites though.
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  • Profile picture of the author kannikuku
    .com and .net domains are best for SEO and donot include hyphen in your domain name.
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    • Originally Posted by kannikuku View Post

      .com and .net domains are best for SEO and donot include hyphen in your domain name.
      Well, not saying that isn't good advice, but there are some well ranking sites for very competitive terms with hyphens in them.
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  • Profile picture of the author wolfmmiii
    Domain name is not important. None of my domains are EMD (and one is even a .info) and they all rank incredibly well for their targeted terms. Almost every review that I post turns up on page one within minutes.
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    • Profile picture of the author tsx
      Originally Posted by wolfmmiii View Post

      Domain name is not important. None of my domains are EMD (and one is even a .info) and they all rank incredibly well for their targeted terms. Almost every review that I post turns up on page one within minutes.
      Thank you for sharing. That sounds great. Do you have any tips for achieving such results in other niches?
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      • Profile picture of the author wolfmmiii
        Originally Posted by tsx View Post

        Thank you for sharing. That sounds great. Do you have any tips for achieving such results in other niches?
        I just went back and re-read this thread. I honestly do not think I've ever seen more misinformation in one thread than what I've seen in this one. It's insane.

        It's really no more difficult than choosing keywords you can rank for. In my case, I do zero backlinking and zero off-page SEO except for a few Diggs here and there.
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        • Profile picture of the author Vija
          Originally Posted by wolfmmiii View Post

          I just went back and re-read this thread. I honestly do not think I've ever seen more misinformation in one thread than what I've seen in this one. It's insane.

          It's really no more difficult than choosing keywords you can rank for. In my case, I do zero backlinking and zero off-page SEO except for a few Diggs here and there.
          Then, how you are able to rank without doing much off-page SEO? Can you share your strategies?
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  • Profile picture of the author SalAG
    Domain names are important because they give face to your site. They give personality and image just like an advertisement. Ideally, domain names should speak about the contents of the site. They are short yet very powerful words that help your target market remember your site. Guess what, they are important because they can serve as cash cows. Some domain names worth a million or even higher.
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  • Profile picture of the author bobsmith00
    If you have keyword rich domain then the probability of your site increase to come in first page. Without hyphens your domain has more SEO value.
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  • Profile picture of the author milla30
    Put at-least one keyword in your url. It will help your rank it soon with included keyword.
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  • Profile picture of the author lindasalesglobol
    A domain name is your unique identity on the internet. It is the address of your cyberspace. Owning a domain name gives you the same feeling that you get once you have in your hands the title deed for your newly purchased house.
    If you are planning to create your presence felt on the internet, getting a domain name is perhaps the starting point. It opens the doorway to so many options on the internet which can only follow once you have a domain name registered under your name.
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    • Profile picture of the author image2all
      I think you should a choose a Domain name without hyphen. Because with hyphen Domain name is not better then without hyphen Domain name.
      And Every one should Domain name according to his/her Niche(Keyword)
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  • Profile picture of the author macker2298
    i think it helps with the overall seo strategy but it i found that its benefit lies in recognition and in relating your domain with your products of services by the client. I would much rather have a site pillow.com relating to pillows then duckfish.com relating to pillows..and as a consumer i would more easily recognize it too.
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  • Profile picture of the author Lanx
    i would really love if domain name meant nothing, truthfully i hate emds, as i guess many of you do.
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  • Profile picture of the author radivoj
    For the past couple of years having kw in domain it used to have effect on the ranking unfortunately with all those changes that Google doing looks like that links and kw domain will have less and less effect on search engine ranking...
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  • Profile picture of the author savyeman
    Your domain name is not that important in ranking factors they it is but it's not... It's most user interaction, content and backlinks..

    If you have those things on right... You're on your way..
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  • Profile picture of the author indybail
    I believe it helps if the domain references the the relevant content of the page.
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  • Profile picture of the author Franksol
    Having keywords in the domain name will help in the inital phase of building the site and getting it ranked.

    After that, I believe it all depends on your content and offsite SEO. I've seen many sites with unrelated words in the domain names and yet ranked very high. So it's all about providing valuable content and user experience that makes the cut.
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  • Profile picture of the author Fernando Veloso
    Important? Yes.
    The definitive answer for rankings? No.

    When people use EMD's (exact match domain names) they usually mess it up cause Google "hates" EMD's with all the bells and whistles: poor backlink diversity, wrong link velocity, too much On Page SEO, etc etc...

    In fact EMD's are great if you just keep them (almost) untouched SEO wise...

    And Google prefers a clever domain name like "weightlosscircle" or "weightlossfanatics", instead of a spammy one like "lose-weight-really-fast-and-naturally.com"....
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    • Profile picture of the author ljlinning
      Originally Posted by Fernando Veloso View Post

      Important? Yes.
      The definitive answer for rankings? No.

      When people use EMD's (exact match domain names) they usually mess it up cause Google "hates" EMD's with all the bells and whistles: poor backlink diversity, wrong link velocity, too much On Page SEO, etc etc...

      In fact EMD's are great if you just keep them (almost) untouched SEO wise...

      And Google prefers a clever domain name like "weightlosscircle" or "weightlossfanatics", instead of a spammy one like "lose-weight-really-fast-and-naturally.com"....
      Very true! It is almost easier to rank with a quirky name (and quality content) than with a EMD.


      Cheers!
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  • Profile picture of the author Casino Hire
    if the domain contains a keyword or phrase then it will definitely help you get quicker results. In a real niche it can almost have instant results
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  • Profile picture of the author rankedzillaseo
    Domain names are a factor, but it's not the only factor. If your keywords are competitive, having a relevant domain name might help.
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  • Profile picture of the author fiberoptic
    Domain names mean nothing.

    Twitter...
    Boing Boing...

    Just get a dumb name that has nothing to do with your service and watch it get to the top of google.
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  • Profile picture of the author fmac
    I was wondering this as I was able to get a domain name slightly of one of my keywords.
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