How to rebrand properly?

by eduf
7 replies
  • SEO
  • |
I have a blog for three years, recently my home page was undervalued and lost many positions in important keywords (around 1k visitors a day for the main keyword)

I'm thinking about changing the address and make 301 redirect to the new blog and use an new brand.

Is it better to do 301 around the site and migrate the entire contents at once, or go by moving the first and most important pages with 301 migrating page by page until I get on the home page?

I'm also rewriting many articles and organizing images.

I suppose the punishment has been caused by a bad backlink campaign (cheap spammed fiverr).

The changes I made after the punishment I brought up a few positions, but the visitation dropped by 60% in total. This blog consistently yielded between $10 to $15/day and now rarely goes for $ 2 or $ 3.

What are the recommendations?

ps: excuse me for bad English, this is not my native language.
#properly #rebrand
  • Profile picture of the author yukon
    Banned
    So every time you drop in the SERPs for your keywords are you going to setup a new domain & keep doing 301 redirects?
    {{ DiscussionBoard.errors[5805452].message }}
  • Profile picture of the author eduf
    this case not is "every time".

    the main keyword have 80k searchs month and I was on top #1 for 2 years, after panda 3.3 my blog danced and dropped day by day. From #1 to, #2, #3 until #10 and stayed at this position.


    and I'm not a beginner who is jumping behind niche and starting from scratch, I received my first dollar on adsense in October 25, 2005.

    yukon, thanks for your tips here on the forum. Your tips are always the best that can be found here.
    {{ DiscussionBoard.errors[5805996].message }}
  • Profile picture of the author trader82
    Will 301 really help? if the site is deindexed, any one know if 301 redirect will fix the problem?
    {{ DiscussionBoard.errors[5806140].message }}
  • Profile picture of the author yukon
    Banned
    I would build a 2nd page on the old domain that already has a 1st page ranking. Then rank the 2nd page, build up some authority on the existing domain. If you reached #1 already, you shouldn't have much problem ranking a 2nd page.

    With 80k traffic per month obviously the keyword will take some time, either way it will take time, new domain page, or old domain page. I just think it would be easier expanding new pages with the domain you're already ranking a page on at #10.

    I'm sure you know it's possible to rank 1-3 pages in the SERPs for a single keyword/phrase from one domain.
    {{ DiscussionBoard.errors[5806275].message }}
    • Profile picture of the author eduf
      Originally Posted by yukon View Post

      I'm sure you know it's possible to rank 1-3 pages in the SERPs for a single keyword/phrase from one domain.
      yeah, I have triple listing in dozens of long tail keywords. My blog have more than 200 fully unique content, youtube videos and many many images. 4 months ago i break the 3M unique visitiors. Also my main keyword have subpages on #18, #26 and #35.

      But my big concern is that the devaluation of the homepage is that it affected adsense too. The relevance of ads now are very low (chrome, adwords, google apps, grupon and other craps) and it decreased my ctr from 3% ~ 5% to less than 1%.

      This is the main reason why I'm thinking about doing a rebrand.
      My niche is a fan page for an online social game. :p:p
      {{ DiscussionBoard.errors[5806622].message }}
      • Profile picture of the author eduf
        note: I just found a quadruple listing!
        now I'm impressed, this is serp domination!
        {{ DiscussionBoard.errors[5807039].message }}
        • Profile picture of the author yukon
          Banned
          Originally Posted by eduf View Post

          note: I just found a quadruple listing!
          now I'm impressed, this is serp domination!
          Lol,

          It's basically the same as ranking the first page only easier, well depending how tough competition is.

          Once the first page is ranked though, that's 1/2 the work to get the other pages ranked for the same keyword. Just organize your relevant internal links with keyword anchor-text & build some of the same keyword anchor-text external links. Repeat...
          {{ DiscussionBoard.errors[5807077].message }}

Trending Topics