What are the advantages of PPC ????

Banned 14 years ago

Pros: Instant traffic, rank at top of SERPS without the SEO/waiting, etc. Great for when CPC is low and commission is high.

Cons: You're paying for each click to your website. And you don't own the SEO, if you stop buying ads you lose your spot.

With SEO you can own your spot, and after working on it you'll save money instead of wasting it on PPC ads. I'll always do a mix of both. PPC for instant ads, and SEO for a long term goal of ranking over time to end all the PPC ads.

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2 replies

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hadden123

14 years ago

Pay-per-click advertising has a quick set-up and money spent will immediately translate into clicks through to your site. This means that PPC advertising delivers immediate results, unlike Search Engine Optimization (SEO) campaigns.

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1 reply

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AravGupta

14 years ago

It is the best solution if your website is new. But it will be more beneficial if you concentrate more on SEO from the beginning because PPC may increase your website traffic but It is costlier and you can't depend on this on long term basis.

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dburk

14 years ago

Originally Posted by AravGupta

It is the best solution if your website is new. But it will be more beneficial if you concentrate more on SEO from the beginning because PPC may increase your website traffic but It is costlier and you can't depend on this on long term basis.

Hi AravGupta,

PPC is not always costlier, and even if it is, it is still very profitable. Why would someone want to turn over that profitable business to a competitor? Are you not just helping out your competitors by ceding all the PPC profits to them?

Thanks

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* Don Burk Advertising & Marketing - www.donburk.com

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dburk

14 years ago

Originally Posted by komplex

With SEO you can own your spot, and after working on it you'll save money instead of wasting it on PPC ads. I'll always do a mix of both. PPC for instant ads, and SEO for a long term goal of ranking over time to end all the PPC ads.

Hi komplex,

I would say your assertion is not true at all.

You certainly do not own your own spot with SEO. If you are in a competitive niche, and you generally will be if you are making money, you must invest continuously in SEO campaigns to remain near the top. In fact, there are many competitive niches where you will have better ROI on PPC campaigns than SEO.

And why in the world would someone end PPC ads if they are profitable. Are you simply turning over that profit to your competitors? Why give away profits?

Thanks

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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com

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shan1977

14 years ago

PPC - You need to pay money, Instant traffic, Immediately place to your website on top of search result,You can start and stop any time.

Thanks

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davidpattrick12

14 years ago

PPC ads are also popularly known as sponsored listing so it is very benefit for search engine ranking and also If you do not receive traffic, you owe nothing. SEO requires a large upfront investment with no guarantees of campaign performance.

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tryinhere

14 years ago

Originally Posted by marcus luther

Does it really help in increasing good traffic to a website??..Need reviews guys :confused:

I think your full of crap and another forum sig spammer / in your web site in your sig you offer this service

Next we cater to our clients with pay per click management and online advertizing marketing services. Pay per click or PPC lets you buy or bid to attain search engine ranking instead of going the organic way.

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zoro

14 years ago

Is this your website? 4web IT Company Sydney - Home

Originally Posted by marcus luther

Does it really help in increasing good traffic to a website??..Need reviews guys :confused:

Thanks

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warriorsaroj

Banned 14 years ago

[DELETED]

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dburk 14 years ago

Originally Posted by warriorsaroj

Yes it does increases the ranking but as long as you're running the ppc is campaign once your campaign ends the serps goes down.

Hi warriorsaroj,

That has not been my experience, you must be promoting sites with poor content if that was your experience.
- Thanks
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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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Clint Faber

14 years ago

PPC

The great thing about PPC is you can test really quick and see whether or not a particular keyword can produce conversions before you waste your time on SEO efforts.

As you can imagine, we promote a lot of different keywords utilizing document sharing sites and all of this takes a lot of effort, resources and not to mention the duration we must wait for Google to reevaluate positioning. If we spend all of our time and resources in promoting a keyword that ultimately does not convert then all of that is wasted. So before we start doing are SEO efforts. We tend to run $50 campaigns and each of for keywords to test conversions.

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C Rebecca

14 years ago

There is one thing for sure.. With PPC you will get targeted traffic but there is no guarantee of conversion. You might be paying for untargeted clicks.

Also, your competitors may kill your budget with fake clicks.

Thanks
1 reply

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dburk

14 years ago

Originally Posted by C Rebecca

There is one thing for sure.. With PPC you will get targeted traffic but there is no guarantee of conversion. You might be paying for untargeted clicks.

Also, your competitors may kill your budget with fake clicks.

Hi C Rebecca,

If you "get targeted traffic", why would you think that "you might be paying for untargeted clicks"? Those two things don't usually go together, do they?

If you choose top tier ad platforms, like Google AdWords, they monitor and credit you for invalid clicks, and you can monitor and manage that using your own tracking systems. I am sure you realize well managed campaigns can be very profitable, despite those issues, right?

Thanks

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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com

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karina7564

14 years ago

PPC means pay per click. It is a paid advertisement program where we have to pay a company to increase visitors and that company pay to their member for click your web site link. We can get instant result by using PPC. It is one kind of internet marketing act.

Thanks
1 reply

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dburk

14 years ago

Originally Posted by karina7564

PPC means pay per click. It is a paid advertisement program where we have to pay a company to increase visitors and that company pay to their member for click your web site link. We can get instant result by using PPC. It is one kind of internet marketing act.

Hi karina7564,

That is not PPC that you described, but pay-to-click, which is often an illegitimate operation setup to rip off unsuspecting advertisers.

Thanks

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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com

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speedbird

14 years ago

Originally Posted by marcus luther

Does it really help in increasing good traffic to a website??..Need reviews guys :confused:

The biggest advantage of PPC is instant traffic but it has a steep learning curve and requires attention to detail. Be prepared to make losses as part of the learning experience otherwise PPC is not for the faint hearted.

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FrankRumbauskas

14 years ago

The best advantage to me is huge traffic and conversions from Display Network properties, everything from Amazon and About.com all the way to small blogs & sites that run AdSense.

75% of my AdWords traffic & conversions come from Display Network. Search Network ads running in the SERPs are small potatoes by comparison.

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patco

14 years ago

Instant traffic!!! ... A piece of luck and you can make some extra sells, but ... nothing more!

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dburk 14 years ago

Originally Posted by patco

Instant traffic!!! ... A piece of luck and you can make some extra sells, but ... nothing more!

Hi patco,

Yes, "extra sells"!

What "more" would you want than extra sales? :confused:

If you know what you are doing you create your own "luck" by using best practices and testing. Just call it the "luck" of optimization based on scientific methods. That is the kind of "luck" that can be produced systematically.
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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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wordcatcher

14 years ago

PPC increases the number of qualified visitors to your website. PPC can be set up to work effectively within a few days therefore using PPC can be useful for new websites, or for short term promotions.

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What are the advantages of PPC ????

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