I am looking for a resource that I can present to clients that explains Backlinking, Off Page SEO, On page SEO.
I have seen many videos before explaining very complex subject matter by making use if the Infographic style of video to present a topic. Hopefully there is something like that.
The above seems to mystify clients completely and some new and old clients (before they came my way) tell of the many times they have been taken for a ride by people making bold promises mixed with a few clever sounding words to take their money and run.
Everyone wants to get to No 1 in the SE but the small Bed & Breakfast (or any other small business) knows nothing of the techie stuff us IM'ers talk about all day.
The reason why I am looking for something to help explain this in very easy to understand terms is simply because I am unable to make it sound simple. My explanations are normally received in a "Deer in the Headlights" type of fashion.
So without a simple way to explain these things most clients are unwilling to part with their money on something they do not understand. They have already been burned by others and can no longer trust the guy that says "Trust me".
If you know of no such resource perhaps you can point me to someone that can produce the videos for me.