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Ad Groups?

by steve20092009
5 replies
  • SEO
    • |
Is it necessary to have 20 ad groups for 1 campaign?

If so why is that?
#groups
  • Profile picture of the author askloz
    sure, you can, not necessary, but sure.. and why? cos each ad group is independently calculated,thus, improves CTR of that particular ad, and results in less keyword charges.
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  • Profile picture of the author Oling
    The reason you need can do as many is for you to test and see which one is working best and getting the best CTR. This way you can try different ads with one ad group.
    just my 2 cents
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  • Profile picture of the author gcrocker
    You want these things aligned tightly:

    1. All keywords in the Ad Group
    2. Text of the ads
    3. Landing page

    If all of them are closely related, you'll get better Quality Score, lower bids, and more clicks cheaper.

    Sometimes that means 20 Ad Groups in a campaign, sometimes more, sometimes less. The main thing is that your campaign shouldn't have one big Ad Group with a bunch of unrelated keywords in it, and a single text ad linking to your home page. ;-)

    -glenn
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