I still see EVERYBODY dispensing the SAME on-page SEO advice, along the lines of:
1) Keyword in Title tag, meta description, meta keywords, H1, H2 and H3 headers
2) Keyword in first paragraph in bold
3) Keyword in last paragraph in italic
4) Keyword at 2-4% density in article
I mean, REALLY? How long do you think it is before this kind of obvious footprint gets taken into account by Google? I read the Cuttster's comments to be directly referring to this kind of thing. OK, we've let this go on for a while, he is saying, but the party is going to be over for this too soon. I mean, wouldn't you if you were Google?
Now I know that kind of "cheap WSO on-page SEO" is working now, but you have to ask yourself if this is going to come back and bite you in the near future.
G is getting darned good at recognising what content is actually about, with LSI analysis and goodness knows what other statistical voodoo. I think this kind of SEO is now bordering on the naive and I certainly don't practice it on my sites - I go for much more natural keyword/content structure. I still get the rankings I want a good proportion of the time (though I admit, maybe it's cost me rankings in some cases), and I think this is going to be another strategy to bite the dust fairly soon...
What think ye?