Contextual Targeting Tool

12 years ago

The Contextual Targeting tool advises a set of keywords correlated to your terms, and faction the keywords into themed ad groups. You can read more about this tool. Here i give one link about it.

What's the Contextual Targeting Tool? - AdWords Help

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harvez16 12 years ago

Thanks Shophia,

Can you give any insight into why the CPC values of the Keyword Tool, as opposed to the Contextual Tool are so different?
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- theverysmartguy 12 years ago
  
  The Contextual Targeting tool is for the adsense network, while the standard Google keyword tool is for the adwords network. Each network has different costs for the same keywords.
  
  -- Jeff
  
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  harvez16 12 years ago
  
  Thanks for that Jeff, now this is going to make keyword research even more fun aha
  
  Thanks
  
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outwest

12 years ago

Contextual targeting tool gives the CPC for Adsense

u must use this tool to get the correct CPC , do not use the CPC that appears next to the kws listed in the Google Adwords tool, those numbers are wildly inflated

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harvez16

12 years ago

So how do you suggest to do keyword research then, if the CPC results are quite inflated.

Just use the keyword tool for finding search volume then individually run them through the contextual tool etc?

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theverysmartguy

12 years ago

Originally Posted by harvez16

So how do you suggest to do keyword research then, if the CPC results are quite inflated.

Just use the keyword tool for finding search volume then individually run them through the contextual tool etc?

The ones in the adwords are not INFLATED like outwest says, they are just what people for for the adwords network pay; which is the ads displayed when you make a search in Google. I have run into keywords that cost nothing in adwords, but are worth several dollars in adsense.

But yes, use GKWT to get your volume, and the Contextual Tool to get the best numbers for CPC.

As for a program that does it; there are none out there that grab the info from the contextual tool. I am honestly not even sure if it can be done.

-- Jeff

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harvez16

12 years ago

Originally Posted by theverysmartguy

The ones in the adwords are not INFLATED like outwest says, they are just what people for for the adwords network pay; which is the ads displayed when you make a search in Google. I have run into keywords that cost nothing in adwords, but are worth several dollars in adsense.

But yes, use GKWT to get your volume, and the Contextual Tool to get the best numbers for CPC.

As for a program that does it; there are none out there that grab the info from the contextual tool. I am honestly not even sure if it can be done.

-- Jeff

Thanks for that Jeff I appreciate your help

If there was a program that could do that, it would be a bloody good idea, and a big help. Ah well it's not to hard to do things manually I suppose.

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theverysmartguy

12 years ago

Originally Posted by harvez16

Thanks for that Jeff I appreciate your help

If there was a program that could do that, it would be a bloody good idea, and a big help. Ah well it's not to hard to do things manually I suppose.

Nothing wrong with some good ol fashion hard work right?

One thing to remember as well though, when it comes to ad competition, you want it to be as high as possible. You can even double check in spyfu to see how many ads are being run for a given keyword.

Now, just because there are no ads for a long tail keyword, doesn't mean there isn't a bunch of ads for the main root keyword. Always double check that.

If there is no competition for the ads in adwords you will be hard pressed to find advertisers in adsense. Since, essentially, they do come from the same place, they just pay differently based on which network they are using to display their ads.

-- Jeff

EDIT: You can also find the competition for ads in adwords in the search results AND in the adwords tool. There will be a column for competition.

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harvez16

12 years ago

Originally Posted by theverysmartguy

Nothing wrong with some good ol fashion hard work right?

One thing to remember as well though, when it comes to ad competition, you want it to be as high as possible. You can even double check in spyfu to see how many ads are being run for a given keyword.

Now, just because there are no ads for a long tail keyword, doesn't mean there isn't a bunch of ads for the main root keyword. Always double check that.

If there is no competition for the ads in adwords you will be hard pressed to find advertisers in adsense. Since, essentially, they do come from the same place, they just pay differently based on which network they are using to display their ads.

-- Jeff

EDIT: You can also find the competition for ads in adwords in the search results AND in the adwords tool. There will be a column for competition.

Yer nothing wrong with a bit of hard yakka aha. The part about the longtail keyword having no advertisment, but the root keyword may has also opened my eyes.

Everything that you've said here makes sense to me, but I'm curious as to how Spyfu works, is it a useful tool I don't hear all that many people talking about it, but have heard some good things.

Thanks Jeff

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theverysmartguy 12 years ago

its useful to a point. I only use it to see how many advertisers there are for a keyword. But you don't even need that if you use the GKWT and just look at the competition column.

-- Jeff
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- harvez16 12 years ago
  
  So basically, if the competition column in the google keyword tool is high, a general rule of thumb is that there will be a lot of advertisers for both the adwords, and adsense.
  
  So of course you would want to be targeting these key terms. Ah I wish people didn't make up so much crap, back in the day I thought the competition column was for organic results :/
  
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Linda Hepworth

11 years ago

Originally Posted by theverysmartguy

Nothing wrong with some good ol fashion hard work right?

One thing to remember as well though, when it comes to ad competition, you want it to be as high as possible. You can even double check in spyfu to see how many ads are being run for a given keyword.

Now, just because there are no ads for a long tail keyword, doesn't mean there isn't a bunch of ads for the main root keyword. Always double check that.

If there is no competition for the ads in adwords you will be hard pressed to find advertisers in adsense. Since, essentially, they do come from the same place, they just pay differently based on which network they are using to display their ads.

-- Jeff

EDIT: You can also find the competition for ads in adwords in the search results AND in the adwords tool. There will be a column for competition.

Your saying for Adsence that you want the competition to be as high as possible ?

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outwest

12 years ago

Yes you have to run them individually through the contextual tool
just leave that open in a separate window

if you find KWs with 45-100 CPC in the adwords tool
typically those are 2-4 dollars in the contextual tool

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specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.

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harvez16 12 years ago

So for some of those 45 - 100 $ CPC keywords, would they actually be paying that on the search network?
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harvez16

12 years ago

Would be good if they could make a program that not only displayed total searches, local searches, and adwords CPC, but also the contextual tool CPC amounts. Or maybe there is one out there?

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Contextual Targeting Tool

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