Link evaluation

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"Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable."

What is that mean????
#search engine optimization #evaluation #link
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  • A solid approach to link building is to take these metrics and create a matrix of link quality for your campaigns. Different verticals are going to require different metrics, but if you are able to create your quality goals at the outset of your campaign, and verify they are being met via audits, you will assure a higher quality link portfolio, and better overall ranking results.
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    Link evaluation

    "Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable." What is that mean????