From the article:
Google engineer Matt Cutts discusses the plans.Those of us who have been working on advanced natural language technologies see generated content as "relevant content" if it is intelligent enough to do what any good writer does:
In search results, Google wants to "level the playing field" regarding "all those people doing, for lack of a better word, over optimization or overly SEO--versus those making great content and great sites," Schwartz quotes Cutts as saying, in a rough transcription.
"We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect," the transcript continues.
Schwartz reports that the changes will begin affecting search results "in the upcoming month or next few weeks," though he adds that Google had no official comment on the matter.
The Wall Street Journal reported earlier this week that Google is about to embark on the biggest-ever overhaul of its search system, one that involves "semantic search," as well as changes to search engine optimization, advertising, and page-ranking results.
Target the audience.
What this means is that any value proposition one wishes to convey must not only be clear and succinct, but it must be accompanied by translation technology that targets the terms in which the potential customer understands value.
More intelligent intervention is necessary in generation of semantically coherent synonyms and synonymous phrases. Humans can and, for the near future, must play a part in this. Automated generation however is entirely dependent on the cutting edge of natural language technologies.