Not Quite An Exact Match Domain-How Much More Difficult?

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  • SEO
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I found a group of related keywords with a lot of searches and low to decent amounts of competition in exact match. However, the keywords involve a product name, which is of course trademarked so I'm not going to use any of those in a domain name-that would be foolish. There's a lot of keywords that I can use as names for the product review pages though.

The thing I'm thinking about is the fact that I won't be able to use an exact match domain. However, I can use a domain that has most of that keyword, and it would be the generic, non-trademarked name of the general product. I would just need to add a small suffix to the end using one of the Google stop words.

My question is, have any of you ever tried to rank a site where you couldn't get an exact match domain, but the name was fairly close? I could still use the exact keywords for the pages, and there's quite a few products available. I know it's possible to rank, of course, but I'm wondering if anyone has an idea if it might be much more difficult and time consuming to do it. I've never gone after something that wasn't exact match.

Thanks for any suggestions.
#difficult #domainhow #exact #match
  • Profile picture of the author RayW
    I don't think it's that difficult. Having an EXACT match isn't important, having just related keywords in the domain can be just as good. Just make sure you build some high quality links pointing to the site that have the exact keyword that you're trying to rank for as the anchor.

    I have an EMD ranking #5 for its keyword but also ranks #4 for a related keyword because I built links to the site with that keyword as the anchor.
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  • Profile picture of the author Long Beach Nathan
    Alright, thanks! That's good to know.
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  • Profile picture of the author Hossain
    Lots of wikipedia articles are ranking high without exact match domains. For a single keyword you would be able to find only one exact match domain. But google is ranking 10 or + domains within first page of SERPs.

    Its all about authority. You just need to make sure you are building quality backlinks to the site. Also keywords within the title would certainly help you. Though not obligatory.
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