Different Match Types for the Same Keyword - Pros and Cons

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Hi

What are the benefits and drawbacks of using all three match types for each keyword in PPC?

Thanks.
#search engine optimization #cons #keyword #match #pros #types
  • Hi,

    Benefit is that you will probably get far more impressions, at the same time, it will be immensely more difficult to present highly targeted information to this traffic as it will be coming from more of a mix of keywords and possible intentions, so it's probably not worth it.
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