NOTE: My hope is that the responses left on this thread will ultimately benefit all members of the community and give recognition to the true thought leaders within the SEO space.
That being said, my challenge is a 2 part question:
1) With the 80/20 rule in mind, and in light of recent algorithm changes, what would YOU focus most of your SEO budget on if you had to choose? Let's assume you're in a competitive market (ie #1-5 on page 1 has competitors with 20,000+ backlinks - all ranging from AC Rank 7 to 1). How would you split your total monthly SEO budget as a general rule? Ex) 60% link building / 10% onsite SEO / 10% Social Media / 20% content creation? I realize there are many "it depends" factors but please humor us anyways.
2) Link building appears to have become harder and harder as google releases more and more algorithm changes. For link building, the only true white hat way of *proactively* generating links (that I know of) is creating high quality content that adds value to customers (ie infographics, videos, etc.), guest blogging, and Press Releases. The con to these tactics is that you are waiting for others to find and pick up your content which can take a VERY long time, so ROI is difficult to measure and justify to clients or C-level management.
That being said, how are YOU allocating your link building budget? Are all of these *proactive* link building tactics a waste of time now? I've heard it couldn't hurt to still do some of these, but what are your thoughts and what is / isn't working for you?
Here they are:
A. Using spun articles edited by US based writers for guest blog content
B. 301 Redirects
C. Social bookmarking
D. Signature links from Blog commenting
E. Directory submissions
F. Video Submissions
G. Article Directory submissions
H. Press release directory submissions
I. Forum Profile Submissions
J. Forum signature links
K. RSS Feed submissions
L. Link wheels
M. Building links (using scrapebox, senukex, etc.) to pages linked to your money site
N. Links from privately owned networks (I spoke to an SEO company that claims to have over 4000 unique domains which he uses to boost rankings for his clients)
O. Buying Contextual Text Links
All Expert opinions are welcomed and appreciated