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PlentyOfFish Testing - How many impressions is enough?

by GoodnightSweetRatRace
7 replies
  • SEO
    • |
I understand there are many variables, but is there an impression limit where you would pause or cancel a campaign?
#impressions #plentyoffish
  • Profile picture of the author aygabtu
    Are you talking organic search impressions? If so, impressions are meaningless if the CTR to your site is low, meaning you are on the first page, but not in the top 3 or 5. Keep going until your CTR is high, ie 30-40% or higher.
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    • Profile picture of the author GoodnightSweetRatRace
      Originally Posted by aygabtu View Post

      Are you talking organic search impressions? If so, impressions are meaningless if the CTR to your site is low, meaning you are on the first page, but not in the top 3 or 5. Keep going until your CTR is high, ie 30-40% or higher.
      Nah I'm talking about Advertising on PlentyOfFish.com

      I want to know a rough guideline, of how many impressions to show an ad before you keep it or bin it.
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    • Profile picture of the author TG12
      Originally Posted by aygabtu View Post

      Are you talking organic search impressions? If so, impressions are meaningless if the CTR to your site is low, meaning you are on the first page, but not in the top 3 or 5. Keep going until your CTR is high, ie 30-40% or higher.
      I would LOVE to see ANYONE with anyone near 30% CTR on POF. That would be a HOT seller RIGHT THERE!

      For the OP just do a few varied campaigns and then keep doing whats working best.

      POF Advertising is good. Keep at it!
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      Vaoser Link Ninja Software
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  • Profile picture of the author TomFang
    If you're asking about when to cull individual ads (as opposed to campaigns), the general guideline is to cut ads without clicks at 1,000 imps. Beyond that, you might want to cull ads again at, say, 4-6,000 ads based on CTR. And after you've gotten even more significant data (i.e. enough clicks), you should only be cutting ads based on ROI/profitability, which is the only metric that really matters.
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    Please stop making self-promotional posts. It wastes your time post them and ours deleting them
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  • Profile picture of the author Lucid
    It's not the number of impressions that's more important, it's the number of clicks. As with any PPC, test two ads at a time, no more, no less. Wait until each has at least 25 clicks. Pause the lower CTR ad and replace with a new one. Repeat.
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    • Profile picture of the author TomFang
      Originally Posted by Lucid View Post

      It's not the number of impressions that's more important, it's the number of clicks. As with any PPC, test two ads at a time, no more, no less. Wait until each has at least 25 clicks. Pause the lower CTR ad and replace with a new one. Repeat.
      Sorry, clicks are important, but this isn't PPC pal. You got 2 rates to think about: CTR and CVR, resulting in maximizing the only metric that matters: profit.

      -Tom
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      Please stop making self-promotional posts. It wastes your time post them and ours deleting them
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  • Profile picture of the author spennyc
    You should do a bunch of split testing
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