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Is there more SEO advantage to frequent or large posts

by edwardsgs
14 replies
  • SEO
    • |
Concerning SEO, if you have a good size article, 1000 words for example, would it be more advantageous to post that content as one entity or break it up into several smaller posts? Does Google place a higher value on volume or frequency?
#advantage #frequent #large #posts #seo
  • Profile picture of the author dp40oz
    Originally Posted by edwardsgs View Post

    Concerning SEO, if you have a good size article, 1000 words for example, is it more advantageous to post that content as one entity or break it up into several smaller posts?
    I like to make 1 page that encompasses it all. That way it is percieved as high quality. Post frequency does not help at all and is a huge myth. I have sites ranked #1 for ages that have 2 articles and haven't been touched in forever.
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    • Profile picture of the author nichemaker
      Personally, I make one page per topic on my niche sites. Sometimes that means they end up as 1,000+ words, but at least from a visitor's perspective, it's easier to read one page then to keep clicking to read the rest of the content. In regards to SEO, it seems that my sites with longer articles tend to attract more ongoing traffic, but my niche sites with shorter pieces (300-500 words) do just fine.

      I think the need for update frequency must depend on the keyword market your site is targeting. I have niche sites that I haven't touched 1-2+ years that maintain steady traffic and income, but I started a new site at the end of last year, and ever since the first of this year (when some major happenings went down in the industry), my search engine traffic drops when I stop updating the site. It's annoying because I have to update it several times per week, but it's a good moneymaker so I deal with it.

      I've never run into this before, though... evergreen niche sites I've developed in the past are fine and maintain themselves after around 6-10 posts / pages, but apparently not in all keyword markets. I assume this oddity has to do with industry-related keywords being in the news so often recently.

      So, my answer is this: I think it depends on the keyword market you're targeting whether regular updates are almost necessary or just potentially beneficial.
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  • Profile picture of the author Fernando Veloso
    1 Page. Bigger. Unique. Better.

    kinda of a DaftPunk song... but definitely worth it, especially in the long run.
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    • Profile picture of the author tylerherman
      Longer posts tend to have more quality.

      For a lot of real blogs, not niche sites you are quickly knocking out, the word count for posts is more like 1800-3000 words for very detailed, original and useful posts.

      I think Google notices this and/or will be at some point in the future.

      On my real blogs, my best search results come from posts with 3000+ words. Might not be practical for knocking out quick niche sites but something to think about.
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  • Profile picture of the author edwardsgs
    Thank you each for your response to my question!
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  • Profile picture of the author John Williamson
    I'd say just do both. In other words, mix it up. Do some short frequent posts and then some longer posts less often.
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  • Profile picture of the author Leo Wadsworth
    This may not be the answer you want - but the answer is "both." Google likes authoritative content, and, since the "freshness" update, they like lots of recent content.

    One thing to think about - why do we do SEO? We do it to get traffic. In terms of traffic, having content that is updated regularly can make a HUGE improvement in traffic. If content gets stale, then people have no reason to come by. If they have new content every day, then they develop habits of checking your site. At AOL we learned that updating weekly or monthly is about the same - low levels of traffic. Updating a few times a week spiked the traffic up quite a bit. Updating consistently daily gave it another good bump, and updating several times a day was a huge boost.
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  • Profile picture of the author yukon
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    I prefer to not have long pages because most traffic isn't going to sit & read 1-2k word page.

    Another advantage to breaking up a page into shorter bits of text is with quality internal linking you can rank that small group of pages for the same exact keyword phrase in the SERPs.

    Would you rather rank a single page per keyword or 2-3 pages per keyword?

    I pick ranking 2-3 pages for the same keyword, because it's not that much extra work.

    I see a lot of people leaving traffic/money on the table, they rank a single page in the SERPs & then stop & move on to the next keyword. Why do that, when their so close to getting more traffic out of the first keyword.

    Example, If your ranked #1 for a keyword with 5,000 traffic per month you might average around 40% of that traffic which is 2,000 hits. That means your throwing away the option of getting a percentage of the remaining 3,000 traffic per keyword, by only trying to rank a single page.

    Go for as much traffic per keyword as possible.

    It's harder to rank a fresh keyword than it is to rank a 2nd page that already has a 1st page ranked. Use internal linking to push the 2nd page up the SERPs (per keyword).
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  • Profile picture of the author FamousOnYoutube
    I think a 1000-word content can be broken into two 500-word content. You don't need lengthy content to gain backlinks since all you need is the anchor text. Also, most traffic won't bother reading lengthy articles. As much as possible, sum up your point in 500-700 words. That would be enough for your readers to read.
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    • Profile picture of the author Threaver
      Originally Posted by FamousOnYoutube View Post

      I think a 1000-word content can be broken into two 500-word content. You don't need lengthy content to gain backlinks since all you need is the anchor text. Also, most traffic won't bother reading lengthy articles. As much as possible, sum up your point in 500-700 words. That would be enough for your readers to read.
      I think this is good advice. This is also what I do.
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  • Profile picture of the author kindsvater
    This is hard to generalize and I don't think there is a "one size fits all" situations answer.

    In my experience ...

    Frequent posting results in quicker indexing of new posts, but does not affect SEO.

    Creating longer posts is often beneficial. But at the same time I can point to some short posts that get all sorts of love.

    .
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  • Profile picture of the author johnasthlon
    For a lot of real blogs,it seems that my sites with longer articles tend to attract more ongoing traffic, but my niche sites with shorter 300-500 words do just fine.original and useful posts.I see a lot of people leaving traffic/money on the table. they rank a single page in the SERPs & then & move on the next keyword.
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  • Profile picture of the author Leo Wadsworth
    It also depends greatly on the quality and subject of the content. A definitive well-done "10 ways to...." style of article can be longer and WILL get SEO and human approval. Some of these are the ones we bookmark as a reference for later.
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    • Profile picture of the author edwardsgs
      Thanks again for all of your responses.
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