Always Test You Ads ( You won't believe this)

by Ed H
9 replies
  • SEO
  • |
You already know to test, test, test..

But this short post *really* underscores the fact (and is funny!)

Throw Everything You Know About Ads Out The Window (pics inside) « Ads.pof.com Blog
#ads #pof #test
  • Profile picture of the author quercus5
    Thats great! Thanks for sharing!
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  • Profile picture of the author mrgood
    This is possible, since I've read some other experiences that says "the ugliest ad looks, more clicks it gets" . I didn't try it personally, but I sure will in the near future.
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  • Profile picture of the author RyanLB
    hahaha. Would this fall under the "shock marketing" category? I have a feeling this would work better with guys than girls, but who knows.
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  • Profile picture of the author StevenJones
    Ever heard from the 'Green Knight' approach?

    -Yellow Border
    -Green Background
    -Yellow Text

    It curses with a lot of websites. Just like WF. You will definitely get noticed. Though a lot of people like style, look at Ryan's sig for example. Already clicked twice today, because I love that monster.
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  • Profile picture of the author Ryan Draper
    Good read, thanks for the info!
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    • Profile picture of the author Latsyrc
      I personally liked the "crappy ad" because it was easier on the eyes.
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      • Profile picture of the author professorrosado
        I forgot where I saw the study, but someone had tested and found that the simple stop sign on white background and simple black text way out did any other well designed ads - consistently.

        But I thought this was well known here on the WF with all those simple ad banners on top of the forum - excellent CTR based on the findings.

        There may be a simple reason and that is aversion. Most people are tired of ads and they have an automatic aversion to clicking on yet another ad (like TV commercials - most don't like them).

        But seeing that ugly duckling makes you want to see what's behind the effort (or lack of). Then, are you getting traffic that is genuinely interested in buying your widget?
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  • Profile picture of the author DeskCoder
    MEANS NOTHING ... conversion rate means everything. Yeah, the crap ad got more clicks, but I highly doubt that meant he made more conversions. I would like on the ad too, because of curiosity, but that doesn't mean I would buy anything or sign up for anything.
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    • Profile picture of the author TomFang
      Originally Posted by DeskCoder View Post

      MEANS NOTHING ... conversion rate means everything. Yeah, the crap ad got more clicks, but I highly doubt that meant he made more conversions. I would like on the ad too, because of curiosity, but that doesn't mean I would buy anything or sign up for anything.
      Nope, pretty sure profit means everything. The equation is revenue - cost, me thinks so.
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      Please stop making self-promotional posts. It wastes your time post them and ours deleting them
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