Are review sites worth it?

by UW
17 replies
  • SEO
  • |
i am deciding if i want to make a review website on a certain product and i was wondering if it is worth making? According to google keyword tool these are the stats for my keyword:

18,100 local exact searches
low competition
$0.63 cpc

What really caught my eye was that there was nine sites that had a PR:0 on the first page.
#review #sites #worth
  • Profile picture of the author socialbookmark
    According to the statistics you mentioned, i think it is worth if you think you can make a website and optimize it to outrank other existence sites. If optimizing it will not take a long time for you, i think it worths to be tried.
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    • Profile picture of the author UW
      i typed this keyword into serpIQ and there are only 3 sites with any URL backlinks at all and the one site with the most only has 97. Also the on page seo was below 50% on all sites.
      Im thinking this could be an easy keyword to rank for.
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  • Profile picture of the author JSProjects
    If your data is correct, go for it. Seems like a pretty good keyword / phrase?
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    • Profile picture of the author UW
      Originally Posted by JSProjects View Post

      If your data is correct, go for it. Seems like a pretty good keyword / phrase?
      its a phrase of 3 words.
      Do review sites usually last very long? it seems like once the next version comes out or the next big thing then my traffic would die
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      • Profile picture of the author wolfmmiii
        Originally Posted by UW View Post

        it seems like once the next version comes out or the next big thing then my traffic would die
        Bingo.

        This is why micro-sites (with/without) EMD are a waste if you target just one product. Stick with an authority site.
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        • Profile picture of the author UW
          Originally Posted by wolfmmiii View Post

          Bingo.

          This is why micro-sites (with/without) EMD are a waste if you target just one product. Stick with an authority site.
          is it worth it if i can get to the first page of Google quickly though? because im pretty sure i can considering that there are 9 sites on the first page with no page rank at all.
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  • Profile picture of the author wolfmmiii
    In my opinion, no it's not. However, its up to you to make a value judgement. I prefer building up sites into larger authority-type sites. I feel like small single-product based sites are a waste of time.
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  • Profile picture of the author UW
    ok thanks for the help
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  • Profile picture of the author nblake
    Banned
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    • Profile picture of the author UW
      Originally Posted by nblake View Post

      cpc rate should be high to earn more. What is the estimated traffic? is it broad or exact?

      Try to get exact high potential keywords.
      it is exact but i am not looking to put adsense on there for my main income so im not concerned about the cpc.
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  • Profile picture of the author divinegrace
    Why don't you first run an adwords campaign for that keyword and check if you can generate decent revenue? If yes, make 3-4 sites and get all of them on page 1.
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    • Profile picture of the author wolfmmiii
      Originally Posted by divinegrace View Post

      Why don't you first run an adwords campaign for that keyword and check if you can generate decent revenue? If yes, make 3-4 sites and get all of them on page 1.
      Don't do this unless you are experienced with AdWords.
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  • Profile picture of the author SeoKnightsInc
    Originally Posted by UW View Post


    18,100 local exact searches
    low competition
    $0.63 cpc
    Low competition in Google K/W tool is very much misunderstood.

    It DOES NOT SHOW SEO COMPETITION

    it shows how much advertisers fighting to get there ads displayed.

    So if the competition is low may be there are very few advertisers are trying to sell there products via ads so not much buyer intent.

    Even adsense wont pay good for such sites because you will rarely get any relevant ads and most of times you will get very low CPC ads. If you think its buyer k/w you can go for it.
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    • Profile picture of the author UW
      Originally Posted by pbbiet View Post

      Low competition in Google K/W tool is very much misunderstood.

      It DOES NOT SHOW SEO COMPETITION

      it shows how much advertisers fighting to get there ads displayed.

      So if the competition is low may be there are very few advertisers are trying to sell there products via ads so not much buyer intent.

      Even adsense wont pay good for such sites because you will rarely get any relevant ads and most of times you will get very low CPC ads. If you think its buyer k/w you can go for it.
      i used serpIQ to look at the seo competition. both on and off page
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  • Profile picture of the author vjslav
    Just 2 reviews sites make over $80k/year for me, but they are risky, because this will not last forever, so I am moving slowly towards huge authority sites with lots of reviews and content.
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    • Profile picture of the author mosthost
      Originally Posted by vjslav View Post

      Just 2 reviews sites make over $80k/year for me, but they are risky, because this will not last forever, so I am moving slowly towards huge authority sites with lots of reviews and content.
      The website in your Sig gives off a malware warning in Chrome. You might want to check that out.
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      • Profile picture of the author UW
        Originally Posted by mosthost View Post

        The website in your Sig gives off a malware warning in Chrome. You might want to check that out.
        how do i fix this?
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  • Profile picture of the author ktonline
    What I have done in past few years is built several review websites on general niches instead of single product and slowly turn them into authority website. If you just do one product review it can be risky because if a product demand goes down so does your traffic and earning. Best way to do is use evergreen keywords and add the word 'reviews' at the end for long term traffic.
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