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CPC has Plummeted - What Can I Do?

by Mike Hlatky
6 replies
  • SEO
    • |
Over the past week, the Adsense CPC for one of my sites has literally cut in half - from 0.30 CPC to 0.15 CPC.

It is somewhat of an authority site receiving about 4000 pageviews daily.

Is there anything I can do in order to get the CPC back up to what it was?

I was reading somewhere if I reduce the amount of ads per page, the CPC will increase. Have you heard this before?

I currently have the following ads on each page:

2 - 160x600 image
1 - 300x250 text
1 - 728x15 links
#cpc #plummeted
  • Profile picture of the author dburk
    Hi Mike,

    Your revenue is about to plummet even more.

    It is a serious violation of AdSense TOS to publish you CTR and CPC stats in a public forum. I suggest you remove those stats promptly before you end up with a lifetime ban from the AdSense program.

    You are correct, your CPC will usually rise if you reduce the number of ad units per page. It is normal to see average CPC go up and down in waves. I would not worry too much unless it becomes a medium to long term trend.

    The best way to boost your AdSense earnings is to focus on high quality traffic sources that are extremely well targeted and of high commercial intent.
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  • Profile picture of the author Dayes
    You can't really compare a week to a month in stats, when the CPC is based on averages.
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  • Profile picture of the author cardine
    Fluctuations like this are pretty normal.

    A couple months ago I had a mid volume (over 5,000 daily uniques) site that usually has an $0.80 CPM go down to $0.35 for 3-4 weeks. And now it is back around $1.

    Reducing the amounts of ads per page will likely increase your CPC but it may decrease your overall revenue (since you are serving less ads). Test both and find out for yourself.

    But in general CPC fluctuations are pretty random and have more to do with who is bidding how much on Adwords than anything about your site. All it takes is one big Adwords bidder to stop targeting your site for your CPC to drop a lot.
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  • Profile picture of the author kindsvater
    If CPC is down on the Adsense side then there might be a good deal by targeting those keywords on the Adwords side.

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  • Profile picture of the author thetrafficguy
    If you want the real money either go direct to the sellers or learn the other side and put advertising on your own site that will make you more money.

    Not knowing what your site is I can't say much, but Google takes a huge cut. Gotta find who the advertising is valuable to and go after them. And there are many places that will host and rotate the ads for you.
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    • Profile picture of the author paulgl
      Google does not take a huge cut, actually.
      They give the huge cut to publishers. But
      I digress.

      Your CPC is dictated by people in the auction for
      your site. You want higher clicks, you need better
      visitors with buying on their mind. If not, your
      CPC will plummet to 1 cent.

      It's not niche. It's not content. It's not placement.
      It's not any such nonsense. Your CPC is only
      priced according to how well your site attracts
      high paying adwords customers.

      If people actually knew this, they might concentrate
      on the side of adsense sites that gets neglected.

      I would open up the auction to everyone and anyone.

      I would not block a single ad, and I would change to
      image/text. The more people you let in, the higher
      your clicks go. Then get thee to targeted traffic.

      Paul
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