Hi,
We all know the blog link networks are getting de-indexed or already are. But was that really a slap?

Google's next BIG change is coming really fast. But is that a slap?

Hear me out.

First lets set the ground rules:
1. Google is not the Government, it's a business.
2. Marketers and guys with huge PPC spends on adwords are not Google's customers.
3. Google's customers are the searchers. Because they know if they have enough searchers (eyeballs with wallets) you will trip all over yourself getting as many of those eyeballs on your pages looking at your stuff as possible.
4. Google does not care about the marketer, nor should it. Google cares about the searcher and their experience, end of story.

So, pretend you're Google for a moment. And you have a bunch a little hair brained Nintendo playin, reddit surfin marketers gaming your BUSINESS by putting up crap spun content that pollutes your serps with junk that ticks off your customers.

They then load this crappy spun spam with links to push crappy thinly built affiliate sites up your serps so that the top of your serps no longer give your customer what they want.

If you were Google and this was happening what would you do. You would de-index that crap out of your serps and make your customers happy.

Like it, don't like it, if you were Google you would do it wouldn't you? Be honest!

Google's new slap is on it's way.

Again in this scenario you're Google.

The marketers can't be beat just by spankin their links. These guys are like a swarm of Bee's, they just keep coming until they find a weak spot and pow, they all run in and sting that spot like crazy.

So, these marketers are really good at SEO. They are on page maniacs. They piss meta tags and fart EMD's.

Now remember your Google and these guys are taking up nearly every single niche with their marketing and affiliate sites. These sites (the majority) don't have your adsense ads on them, so they make you no money and you're a business your job is to make money.

What do you do?

You adjust your content algorithm to deliver what the searcher (your customer) wants but that defeats these pesky marketers.

You do this with a new algo that does not rely on the exact keyword typed in but instead relies on the cumulative meaning of the page and other factors.



If you spend a lot of time in KW research (as you should) you've seen it. You know what I'm talking about. Stuffs ranking that makes you look at it and go "What the?"
You are seeing it more and more. You may even see stuff outranking some of your younger not so stable sites that stops you in your tracks cause you can't figure out why this would be above your site if the old rules were still in place.

This is the tip of the iceberg of what lies ahead.

But is it really a slap?

If you're Google, no it's just business.

Don't worry too much. If you're Google you still have to rely on a very few things to produce relevant serps.
1. Quality relevant content (the above is just a new way of determining relevance is all).
2. Social proof in the form of social signals.
3. Back links (votes, basically another form of social proof).

Here's my advice and you can take it or leave it (if you don't know me you'll likely leave it).

Immediately stop spamming the internet by running to buy every new wiki assassin blaster, or blog comment rocket spam blaster or whatever the latest spam blaster WSO is.

I did a test of 20 pages all for keywords that should rank pretty easy I put the first word of each title into a hat and pulled ten for this group and ten for that.

I ranked them all using the same exact links 25 auto approved high on page pr with 20 or less obls per page.

Group A I posted all the links buy hand and made relevant content posts.
Group B I used a super popular blog blaster software that was a big WSO here on the WF.

Results:
With the hand posted sites every single one of the pages is on page one of G with 5 in the top 5 (remember, these were easy pages to rank).

With the blog blaster group using the exact same links not one is on page 1 and most are not even on page 2.

My conclusion (although I cannot prove it but have suspected it for a while now) is that Google can identify the footprint some how of our blasting softwares? I know that sounds weird so I asked a friend who is Symfony certified who is an avid developer of Git and a pretty slick hacker on the weekends if this was possible or do I need an adjustment to my brain housing group resolution settings? (sorry, I'm a former Marine turned SEO Geek).
He said it is entirely possible and more than likely probable.

So, to wrap this up:

Google's not slapping you, they don't even care about you. They are making business decisions. We the marketers have kicked our own butts spamming the internet.

The sad, sad part is; when we need more link juice or whatever we then jump onto the NEXT spammy crappy blastomatic time bomb that the OTHER marketers sell us with our own fear.

For all our sakes could we please just stop.
Stop buying all the blastomatic spam shooters, stop buying all the new and improved auto bloggers now renamed as X because if they told you they were just the same crap with different name you wouldn't give them your money

Then, just quit spamming the internet, your not going to last long..

Thank you very much for reading.

Patrick