5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Trouble figuring out best possible keyword

by bransun
4 replies
  • SEO
    • |
Hey everyone,

So I'm having a hard time understanding a few points when selecting a keyword.
I've been using Google Adword tools and need help with a few things.

1. What exact settings do you use? I saw someone say to click [Exact] instead of broad for match types. Which do people use more and why?

2. For competition, Low to High... can anyone give me a more specific reason to understand it. It's kind of broad and general...

3. What are people's "qualifying" keyword preferences?
Is it 1500+ Local Searches // Med-High Competition // $.75 CPC+ ?

4. And as far as what research tools you choose to use, I find Google Adwords to be really simple and straight forward, but what other programs/websites do you choose to use? I recently bought Keyword Blaze but haven't been able to fully use its capabilities yet..


Thanks!
#figuring #keyword #trouble
  • Profile picture of the author Miguelito203
    Originally Posted by bransun View Post

    Hey everyone,

    So I'm having a hard time understanding a few points when selecting a keyword.
    I've been using Google Adword tools and need help with a few things.

    1. What exact settings do you use? I saw someone say to click [Exact] instead of broad for match types. Which do people use more and why?

    2. For competition, Low to High... can anyone give me a more specific reason to understand it. It's kind of broad and general...

    3. What are people's "qualifying" keyword preferences?
    Is it 1500+ Local Searches // Med-High Competition // $.75 CPC+ ?

    4. And as far as what research tools you choose to use, I find Google Adwords to be really simple and straight forward, but what other programs/websites do you choose to use? I recently bought Keyword Blaze but haven't been able to fully use its capabilities yet..


    Thanks!
    Hey. First, you don't need a paid keyword tool. The one Google provides is just fine. The results also come directly from Google. Secondly, broad match is the norm and what lots of people use. The people who use exact match use mostly when they are going to be setting up a domain around a particular keyword. Again, broad match is just fine for normal searches. Thirdly, you should be looking for keywords with low competition but a high amount of traffic. Lastly, you need to target keywords at the end of the buying cycle. This means keywords that indicate that people have been exposed to products before (i.e. product-related keywords; weight watchers weight loss program review).

    Good luck,
    Joey
    Signature
    Learn How to Snipe in 2015 and Generate $750+ per Month in Record Time (Product Launches) - Great For Back-to-School, Fall & Holiday Seasons!
    {{ DiscussionBoard.errors[6003791].message }}
  • Profile picture of the author Manoj V
    Using Exact setting is considered as being more targeted. For example if your keyword is "like new ipad", using broad settings may also include "I don't like the new ipad" whereas if you use exact settings it will include only "like new ipad" which may be more suited to your purpose.

    Low competition means the particular keyword has comparatively less bidders in Adwords and may be easier to rank for if you use it.

    It entirely depends on your niche and your budget, but yes as a ballpark that should be fine. If you have an exact match domain e.g. newipad.com then ranking for new ipad may be easier and the search numbers required may be much less.

    Market Samurai is a paid tool after the trial period but the keyword research too is free for life while the other parts of the tool become paid after the trial period.
    {{ DiscussionBoard.errors[6003834].message }}
  • Profile picture of the author Premier Plugins
    1. I think broad searches are those keywords in any variation, along with any other words. While exact shows the exact keyword search numbers.

    2. The competition rating is based on pay-per-click competition. Not the general competition for that listing. High competition means people are competing fiercely in the PPC market for those keywords. A golden find is something with a fair amount of exact searches a month, high competition, and then researching the top sites and seeing that they are not optimized and/or new sites. This kind of find is obviously difficult to get.

    3. This really depends on the keyword and the audience behind the keyword.

    4. Traffic Travis is a good tool that has a free version.
    {{ DiscussionBoard.errors[6003854].message }}
  • Profile picture of the author anticoder
    A big tip of advice here that I've used successfully countless times about the Google Keyword Tool:

    Divide the results you see (monthly search traffic) by 3 for actual unique, non spammer hits.

    So if it was say, 12,000 searches, assume you will actually see 4,000. Still good stats so don't let that scare you away from keywords though. It's not always true depending on the targeted keywords.

    Also, use all forms "broad, phrase, and exact". Then manually check them with quotes inside Google's results yourself.

    Another tip:
    Don't totally discount Bing along with Yahoo. Something fishy is going on with those two and I feel a big merge coming on soon. (I was a Yahoo chat user for 10 years, and they're investing a lot of money into new platforms and just recently sold their site-explorer stuff out to Bing).
    {{ DiscussionBoard.errors[6003884].message }}

Trending Topics