so now we need to change the anchor, don't use only one keyword and over optimized it

Makes sense. What's the single biggest abused 'SEO tactic?'

the thing is that is some kind of fail this , you can buy 1 bilion links from one keyword to your competiton and get them penalised...so...

did someone tried that on getting your competition penalized?

Guys this info is weeks old at this point.

They're favouring high quality sites eh? And that description of the anchor text changes isn't so clear, but haven't people been aware of over optimisation of anchor text for a while now?

oh come on.. not again....

Quality content, link diversity, and anchor text diversity.

For most, it's nothing new, really.

they roll out 2 updates per day FYI

I also think about the design and content...

There is some good value in this statement from Google. My partner and I give our opinions on the changes here.

The changes to anchor text AND LSI (synonym algorithm) at the same time is significant, my partner covers that.

The improvement to social profile weight and indexing is also very important.

For you local SEO guys, they mention changes to Maps Data. I don't cover it in my post, but I assume this means more accurate data and the data will appear on more local search terms.

Lastly, they make some important insight into "freshness". My post give some suggestions on keeping content fresh to maximize it's value.

Yeah this is old Google news from the beginning of the month...

Personally I'm pretty tired of hopping when Google yells "JUMP!"....I'm now focusing on strategies to get traffic that are wholly independent of Google... I sleep better at night now!

New? Bah. Anchor text has always been something to be careful with. One word -> FOOTPRINTS

Here's hoping this will get rid of all those "cheap coach outlets" and "wow gold" comments.