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Do keywords matter in SEO ?

by Joe Crosbie
19 replies
  • SEO
    • |
Hey warriers!

I need some advice as I always thought that researching keywords and optimizing them was one of the best ways for SEO. But while searching the net today, I found a google webmaster resource where google explain that they no longer use keywords to rank sites on the web.

Here's the link of Google admiting this:
Sadly Warrior Forums won't let me post the link, but if you want to see it just search on Google "do keywords matter google" - it's a blogspot site.

I need some advice here guys!
Do keywords make a difference? and google are just saying this for some strange reason ?
#keywords #matter #seo
  • Profile picture of the author globalcapital
    The internet is becoming more competitive, more fierce, more creative, and moving extremely fast. The days of tweaking a title tag and gaining a bunch of non-relevant backlinks are over. Good SEO is now similar to good offline networking. Being socially active, building relationships, and networking online is what SEO is becoming. There is now a true synergy and connection between SEO and Social Media.
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  • Profile picture of the author IM Lover
    Using keywords in your meta description is not really counted anymore, using it in your content is a different ball game, it pays to include your main keyword and related ones in any content you have on your website.

    -Lee
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    • Profile picture of the author Joe Crosbie
      Okay thank you!
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      I chose entrepreneurship over further education despite being laughed at by my friends and family..

      I recently hit the "RESTART" button on my life, read my personal blog to find out how I did it :)
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    • Profile picture of the author Green Moon
      Originally Posted by Lee Martin View Post

      Using keywords in your meta description is not really counted anymore, using it in your content is a different ball game, it pays to include your main keyword and related ones in any content you have on your website.

      -Lee
      I think what you meant to say is that using a keyword meta tag is not considered by Google. Using keywords in the description meta tag is still recommended.

      That is not primarily for SEO but because if the description meta tag doesn't contain the keywords, Google will probably choose a snippet for the search results that does contain the search term. Generally speaking, you want a snippet that entices the user to click on your link once it gets included in the search results. You do that with the description meta tag
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  • Profile picture of the author scottb78
    It really does. If your not using keywords how would people find your site? Just optimize and your ready to go. Also, make sure your posting rich contents on your site to make it more worth reading and so people will come back to you for more.
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  • Profile picture of the author WF99
    If i wnna say it shortly .. then yes
    keywords does matters in SEO ..
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  • Profile picture of the author kayfrank
    Your meta description may not be used in SERPS but it will be needed to entice a visitor to click to your site.
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  • Profile picture of the author Aviator Joe
    Matter for what?

    Do you mean anchor text?

    If your goal is to make a profitable website the keyword research part is critical
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  • Profile picture of the author jhonybravo222
    If google is going to do so then we have to focus more on social media marketing through this channel we can get live and quality traffic by updating our content and sharing information about our business with our customers.
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  • Profile picture of the author mediadeveloped
    Create unique, quality content for your site while optimizing it for search engines. SEM is going towards content/sharing.
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  • Profile picture of the author GeeWhiz1
    It's not what make or breaks a website but you definitely need good onpage SEO and choose the right keywords.
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  • Profile picture of the author dynodan
    So, basically, I need to be very active in social sites like Twitter and Facebook to improve my rankings?
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  • Profile picture of the author SamKs
    I think you read it wrong its says that Google not give wattage to meta keywords and meta description any more. Still title, H1, alt tags are most important tags in on page SEO and using keywords in these tags give good advantage in ranking keywords.
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  • Profile picture of the author cakoy08
    its not true
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  • Profile picture of the author Dragontech
    If Google doesn't use keywords to rank a site, I really can't think of what it can use.

    As long as the logic that human beings are typing "keyword" to look for the relevant websites doesn't change, we shouldn't really worry "the Sky will fall".
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  • Profile picture of the author maryannjhayanna
    I've read the article and they have not stated that they will not use keywords in ranking site.

    They have just said that they will change the way they score search terms in ranking.
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  • Profile picture of the author adam337
    It is must to research keyword before starting SEO. I think you read a article about meta keyword. Its true about meta keyword.
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  • Profile picture of the author Ettienne
    Of course it's important. Web crawlers can't read minds.
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  • Profile picture of the author yukon
    Banned
    [DELETED]
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