1. Establish Website
1) I registered EMDs (exact match domain) with name.com
.com .net .org domains are better: Mykeyword.com Mykeyword.net Mykeyword.org
2) I used div+css to establish my site which is more search engine friendly.
A skilled online marketing expert has told me that since he changes his site from table format to div+css, his sales has been boost 2 times.
3) One directory contents
Usually 1 to 3 directory depth is better for search engine spiders to crawl. Since my site is a small one, I used just 1 directory depth: Mykeyword.com/xxx.html
4) I hired a UI designer to design web icons and interface for my site.
2. Add Content
I used Google Keyword Tool to help me choose webpage keywords. I chose 200+ keywords exact match to my niche. (That depends)
Check Out Google Competition
Check the competition rate in Google by hands. Although it seems a little bit difficult, the result is more accurate.
Usually, I will check out how many WebPages which are using the keyword in title, description and site URL in the first and second Google search pages:
1-3 WebPages-low competition
4-7 WebPages-medium competition
8-10 WebPages-high competition
Of course, we should not only depend on Google keyword tool, but also need to check out competitor’s keywords and think about more related keywords.
Then I will write original contents which should be pretty useful for visitors!
3. On-page SEO:
<Keywords>: 1 time
<Description> 2 times
First paragraph-1 time
Last paragraph-1 time
H1- 1 time
H2- 1 time
H3- 1 time
Add <b><strong><em><i><u> tag to my keyword one time separately.
I use webconfs tool to check for keywords density of my WebPages (which should be from 2%-8%).
Inbound link and backlink
Add inbound links:
Find out the targeted keyword which appears on other site pages and use it to add the inbound link for the keyword page (the more the better):
<a href=” targeted keywords.html” title=” targeted keyword”>targeted keyword</a> (Add keywords of other pages of your site to this page)
Add Nofollow Backlink
Check out one high authority (PR+5) site and add a nofollow backlink for it:
<a href="www.othersite.com" style="text-decoration: none; color: #000000"> keywords</a>
4. Make Sitemap
Building and submitting sitemap can get the search engine spider crawl and rank for site as soon as possible. So this step really helped me a lot and made my site indexed by Google within 2 day. I often use a free sitemap generator and submitter - Sitemap X and then use it ping search engines.
5. Off-page SEO:
I write original articles and submit them to high PR article directories, blogs, Wordpress sites, wiki sites, bookmarks and web2.0 sites, etc.
Remember: Link variety is pretty important. I have concluded a list of high PR article submission sites. If you are interested, please PM me; I won’t list them here. If you have enough time, you can also do video, E-book and Slide submission.
Just with the 5 steps, many of my keywords have been shown in the first page in Google in 2 months.
I appreciate that all of warrior members and experts could give me some suggestions and guidance. Thank you all.