Important Adwords change you won't notice
- SEO |
I strongly suggest doing this to all your campaigns.* Here's what you need to do:
Existing Campaigns
Click the*Campaigns*tab. Select the campaign you'd like to change the matching options for.
Click the*Settings*tab.
Scroll to the "Advanced settings" section. Click the*Keyword matching options*link.
In the "Exact and phrase match" section, select*Do not include close variants.
*New Campaigns
Click the*Campaigns*tab.
Click*+New campaign.
Scroll to the "Advanced settings" section. Click the*Keyword matching options*link.
In the "Exact and phrase match" section, select*Do not include close variants.*
Adwords Exact Match Changes and How to Opt Out - April 2012 | SpyFu Blog
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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