Google about to change exact/phrase match calculations
- SEO |
When people search for your products or services, they probably misspell a word every so often. In mid-May, we're making improvements to our exact and phrase matching options so your ad will be eligible to show when people search for close variants - yes, that includes misspellings - of your keywords. In addition to misspellings, other close variants include singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations and accents. |
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