Can I rank it...keyword with 74k exact local searches, low competition...

by Vid Yo
18 replies
  • SEO
  • |
Hi all,

I'm still learning. I have a keyword I would like to build a national website around but before putting in the effort, I'm trying to identify a worthwhile keyword. The details for the keyword I've identified are as follows:
  • 74k exact, local, monthly searches
  • 25M google results in quotes
  • First page of broad results are:
1st. University site PR 3 with 6 backlinks
2nd. Wikipedia site PR 6 with 1100 backlinks
3rd. - 9th. Looks like google places
10th. PR 8 with 500 backlinks

They don't really have .gov or .edu backlinks (maybe 1 of the 1600 links).

Do I have a decent chance of ranking on the first page? What about the #1 position within 4 months or so?

If I'm going about this all wrong, any help would be GREATLY appreciated!
#74k #competition #exact #itkeyword #local #low #rank #searches
  • Profile picture of the author allsystems
    Wow,your still learning and this is the keyword you are targetting. Could take a few years maybe. University and Wikipedia pages are hard to beat
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  • Profile picture of the author Ashera
    Have no idea the actual competition without taking a look at the keyword myself - you need to look at onsite SEO for the competitors and not strictly backlinks. There's obviously a shot of ranking on the 1st page, but rankings over EDU's and a 1100 backlink wikipedia is going to be a bit more difficult.
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  • Profile picture of the author Jaspry
    Originally Posted by ncp63837 View Post

    Hi all,

    I'm still learning. I have a keyword I would like to build a national website around but before putting in the effort, I'm trying to identify a worthwhile keyword. The details for the keyword I've identified are as follows:
    • 74k exact, local, monthly searches
    • 25M google results in quotes
    • First page of broad results are:
    1st. University site PR 3 with 6 backlinks
    2nd. Wikipedia site PR 6 with 1100 backlinks
    3rd. - 9th. Looks like google places
    10th. PR 8 with 500 backlinks

    They don't really have .gov or .edu backlinks (maybe 1 of the 1600 links).

    Do I have a decent chance of ranking on the first page? What about the #1 position within 4 months or so?

    If I'm going about this all wrong, any help would be GREATLY appreciated!
    Sounds like that's one heck of a project! Are you willing to spend the extra months (maybe even years) to gain the authority in that niche? Are you willing to go months with little to no traffic? Are you still willing to pump out fresh content when it seems nobody is reading it? If you truly are, then I say that's a great reason to pursue that niche.

    Because once you do get to page one, you'll have a truckload of traffic. If done right, the eventual success will be worth the months waiting in the page-10+'s.

    My advice is to build your brandable, authority domain. Seek out those long tail keywords, and push out 2-3 updates per week. Uniqueness + Freshness + Beneficial for reader.

    You'll have to build backlinks eventually, but not yet. Focus on that content, and take any hint of traffic to one of your pages as a sign something's going right, and then replicate.

    Oh, and after a year compile your month-to-month struggles and successes and make a guide to share with the community. Undertaking a project like this can give insight to the community and pave the way for future community/marketing based projects.

    May the SERPs be with you!
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  • Profile picture of the author TDogger
    It can be done but it will be very difficult. You will need a lot of unique content pages focused on that one topic and LOTS of backlinks from web pages focused on a similar topic. Don't even think about using anything except absolutely original content.

    25 million competing pages is a lot.

    Contrary to popular misconceptions, an .edu or .gov backlink does not rocket your site to the top. Those links are generally authority links, but they do not carry anywhere near the value that some people think unless the page where the link appears focuses on the same topic as your web site.

    I've been doing SEO work since 1997 and we have tested this extensively. We have not seen any special ranking benefit over the past few years from .edu or .gov links unless the linking page focuses on the same topic as the receiving page. Those types of links can be VERY difficult to obtain.

    What you want to do can be done, but it will not be easy.

    Originally Posted by Jaspry View Post

    May the SERPs be with you!
    Yes indeed.
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  • Profile picture of the author carl preza
    That will be difficult, but If you have the resources and to do it go ahead.
    Start with your domain, It should be aged domain at least, with PR is a lot better.
    With the recent changes in Google algorithm, automating backlinks is very risky.


    Cheers
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    • Profile picture of the author Vid Yo
      Originally Posted by carl preza View Post

      That will be difficult, but If you have the resources and to do it go ahead.
      Start with your domain, It should be aged domain at least, with PR is a lot better.
      With the recent changes in Google algorithm, automating backlinks is very risky.


      Cheers
      I'll definitely take this into consideration. Thanks!

      Originally Posted by allsystems View Post

      Wow,your still learning and this is the keyword you are targetting. Could take a few years maybe. University and Wikipedia pages are hard to beat
      Call me ambitious, I guess

      Originally Posted by Ashera View Post

      Have no idea the actual competition without taking a look at the keyword myself - you need to look at onsite SEO for the competitors and not strictly backlinks. There's obviously a shot of ranking on the 1st page, but rankings over EDU's and a 1100 backlink wikipedia is going to be a bit more difficult.
      A shot of ranking, at the least, is what I was hoping for. Thanks and I will look closer at the onsite SEO.

      Originally Posted by Jaspry View Post

      Sounds like that's one heck of a project! Are you willing to spend the extra months (maybe even years) to gain the authority in that niche? Are you willing to go months with little to no traffic? Are you still willing to pump out fresh content when it seems nobody is reading it? If you truly are, then I say that's a great reason to pursue that niche.

      Because once you do get to page one, you'll have a truckload of traffic. If done right, the eventual success will be worth the months waiting in the page-10+'s.

      My advice is to build your brandable, authority domain. Seek out those long tail keywords, and push out 2-3 updates per week. Uniqueness + Freshness + Beneficial for reader.

      You'll have to build backlinks eventually, but not yet. Focus on that content, and take any hint of traffic to one of your pages as a sign something's going right, and then replicate.

      Oh, and after a year compile your month-to-month struggles and successes and make a guide to share with the community. Undertaking a project like this can give insight to the community and pave the way for future community/marketing based projects.

      May the SERPs be with you!
      Jaspry, this helps soooo much my friend. I'm working full-time and fortunately, don't need the income immediately...so yes I can wait and will GLADLY do so knowing there's a very happy ending!

      I've chased the shiny objects looking for the fast cash and immediate gratification long enough...

      A year from now I hope to be able to provide some help to those who "lurk for money" (like I've done for some time)!

      Originally Posted by TDogger View Post

      It can be done but it will be very difficult. You will need a lot of unique content pages focused on that one topic and LOTS of backlinks from web pages focused on a similar topic. Don't even think about using anything except absolutely original content.

      25 million competing pages is a lot.

      Contrary to popular misconceptions, an .edu or .gov backlink does not rocket your site to the top. Those links are generally authority links, but they do not carry anywhere near the value that some people think unless the page where the link appears focuses on the same topic as your web site.

      I've been doing SEO work since 1997 and we have tested this extensively. We have not seen any special ranking benefit over the past few years from .edu or .gov links unless the linking page focuses on the same topic as the receiving page. Those types of links can be VERY difficult to obtain.

      What you want to do can be done, but it will not be easy.


      Yes indeed.
      Tdogger, respectfully I also read just yesterday that the competing pgs don't matter so much either. I was looking at a keyword with 60k searches and only 6M competing pgs but changed my mind based on the strength of the first 3 competing pgs, which is what REALLY matters according to the post I read. "Milk does a body good/the mucus in milk causes illnesses". Sometimes I honestly don't know what to believe :confused: Thanks for the info and replying, though.
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  • Profile picture of the author Vid Yo
    I know the subject line asks "can I rank it", but I do plan to hire an SEO company/individual to assist. I have spoken with an SEO expert and felt the need to inquire in an open forum manner. ...Glad I did. I love WF!
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  • Profile picture of the author Nicky Papers
    Absolutely. If you have the money and the right team anything is possible.
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  • Profile picture of the author Junkie2
    You can always rank it, but it's all about how hard it will take. Personally saying, you've definitely got a better opportunity than most because of the nature of the keyword and competition. It won't be easy, but definitely doable.

    Good luck!
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  • Profile picture of the author webogre
    If you find an exact 100% matching domain for the keyword i.e. com, net ,org. That will be a big boost.
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    • Profile picture of the author Vid Yo
      Originally Posted by webogre View Post

      If you find an exact 100% matching domain for the keyword i.e. com, net ,org. That will be a big boost.
      webogre,

      by 100%, do you mean no additional words or simply make sure the keyword stays as an exact phrase?

      for example, for the keyword "widgets galore": would "widgetsgaloresupply.com" be ok, or are you suggesting sticking with "widgetsgalore.com"?

      i mean i know you said 100% but i just gotta make sure
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  • Profile picture of the author johnben1444
    What tool are you using to check your comp?

    Traffic Travis is good and i often combine this with SERPIQ before i base my conclusion.

    My point is, the amount of queries a keywowrd receives does not determine its competitiveness.

    If your research continually say less competitive then it should be if you follow the result it gives you.

    If most of the top ten result don't have the keyword in their title, desc, keyword tag, no .gov, .edu and so on then you should have those in your site backed up with quality links and you will win.
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    • Profile picture of the author Vid Yo
      Originally Posted by johnben1444 View Post

      What tool are you using to check your comp?

      Traffic Travis is good and i often combine this with SERPIQ before i base my conclusion.

      My point is, the amount of queries a keywowrd receives does not determine its competitiveness.

      If your research continually say less competitive then it should be if you follow the result it gives you.

      If most of the top ten result don't have the keyword in their title, desc, keyword tag, no .gov, .edu and so on then you should have those in your site backed up with quality links and you will win.
      actually, johnben, for this preliminary research i used the google keyword tool, firefox, and the ahref site. i have the free version of traffic travis so i'll give that a whirl in a moment.
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  • Profile picture of the author josephseeley
    Originally Posted by ncp63837 View Post

    Do I have a decent chance of ranking on the first page?
    What do you consider decent? Also, do you mean in the local results, or in national results?

    I think you'd probably have a pretty easy time ranking in your local slots (3-9) but it's going to be a lot more difficult to get one of those "national" slots.

    What about the #1 position within 4 months or so?
    The chances of that are slim to none. Anything can happen, but that's a pretty long shot.

    (There are people who would have a decent shot at it. No offense intended, we all start somewhere ... but anyone with that capability wouldn't be here to ask about if they should target a keyword.)

    low competition...
    I would rethink it if you mean low competition from GAKT. That generally means there aren't many advertisers. (Double check it of course.) If there aren't advertisers, there probably isn't a lot of money in the keyword.

    If I'm going to spend a year building and ranking a site, I definitely want some confirmation that there's money in the niche first.
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    • Profile picture of the author The Night Fox
      "25M google results in quotes"

      Honestly knowing the number of people that have tried to rank for your keyword is irrelevant. Just ask yourself if you can beat the top 3 people ranking for the keyword and that's all you need to know. Wikipedia is easier than you might to think to outrank because it probably doesn't have many (if any) eaxct match backlinks for the kw. I have never competed with a .edu but you might find it difficult. If you put in enough effort it shouldn't be impossible though. .edu only counts for so much.
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    • Profile picture of the author Vid Yo
      Originally Posted by josephseeley View Post

      What do you consider decent? Also, do you mean in the local results, or in national results?

      the search queries are exact and local. the competition results are when i put "keyword" into google.

      I think you'd probably have a pretty easy time ranking in your local slots (3-9) but it's going to be a lot more difficult to get one of those "national" slots.



      The chances of that are slim to none. Anything can happen, but that's a pretty long shot.

      (There are people who would have a decent shot at it. No offense intended, we all start somewhere ... but anyone with that capability wouldn't be here to ask about if they should target a keyword.)



      I would rethink it if you mean low competition from GAKT. That generally means there aren't many advertisers. (Double check it of course.) If there aren't advertisers, there probably isn't a lot of money in the keyword.

      If I'm going to spend a year building and ranking a site, I definitely want some confirmation that there's money in the niche first.
      joseph, thanks! i actually forgot about checking for advertisers and...gosh darn it, there are none! i don't understand how the CPC could be $3.00+???
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  • Profile picture of the author The Night Fox
    "25M google results in quotes"

    Honestly knowing the number of people that have tried to rank for your keyword is irrelevant. Just ask yourself if you can beat the top 3 people ranking for the keyword and that's all you need to know. Wikipedia is easier than you might to think to outrank because it probably doesn't have many (if any) eaxct match backlinks for the kw. I have never competed with a .edu but you might find it difficult. If you put in enough effort it shouldn't be impossible though. .edu only counts for so much.
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  • Profile picture of the author MikeFriedman
    Originally Posted by ncp63837 View Post

    Hi all,

    I'm still learning. I have a keyword I would like to build a national website around but before putting in the effort, I'm trying to identify a worthwhile keyword. The details for the keyword I've identified are as follows:
    • 74k exact, local, monthly searches
    • 25M google results in quotes - This is absolutely irrelevant.
    • First page of broad results are:
    1st. University site PR 3 with 6 backlinks - The PR is irrelevant.
    2nd. Wikipedia site PR 6 with 1100 backlinks - Same thing.
    3rd. - 9th. Looks like google places
    10th. PR 8 with 500 backlinks

    They don't really have .gov or .edu backlinks (maybe 1 of the 1600 links). - This also means absolutely nothing.

    Do I have a decent chance of ranking on the first page? What about the #1 position within 4 months or so?

    If I'm going about this all wrong, any help would be GREATLY appreciated!
    The number of results in the SERPS means absolutely nothing, in quotes or not in quotes. There are not 25 million sites competing for the keyword.

    The PR you mentioned of the sites in the top 10, is that the actual page or the domain? Either way, it is pretty insignificant. You need to analyze the backlinks and see what keywords they are really targeting. Now if they have a lot of high PR links targeting your keyword or very closely related keywords, then it could be much more challenging. If not, then it really does not matter if it is a PR 1 or a PR 9. You can outrank them.

    As far as .edu and .gov backlinks, they are no better than any other links. Don't be fooled. Only people selling .edu and .gov backlinks will tell you otherwise, and in their case they are selling absolute spam links. Nothing more.

    Other than that, it is pretty difficult to give you any guidance one way or the other without seeing the actual keyword.
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