Google Algo Changes April 24
- SEO |
Official Google Webmaster Central Blog: Another step to reward high-quality sites
-They say 3% but many have already noticed significant shifts.
What are your thoughts?
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Personally this is my opinion. SEO still exist but the approach should be different. I have always emphasize that onsite SEO is the foundation to any offsite SEO.
I don't believe google is going to devalue complete all offsite links however you need to make sure your onsite is solid.
Some key points to ensure good onsite:
-Readable and informative content (there has been some rumors where google occasionally does manual reviews)
-Enough content above fold
-Site age seem to come a greater value now
-also I find a good clean and proper theme is important. We have a EMD domain with a unique, clean team and about 7-9 good articles still ranking around 3-4 for a key term that gets 14000 searches/month
-Still clean keyword optimization on site; by clean I mean no keyword stuffing but ensuring you use title tags, meta description properly (these seem most important) also carefully integrate the keyword into the content naturally (by this I mean it fits instead of forcing it)
For offsite this is what I believe should work:
-Start to Avoid now more and more forum links and blog comments
-Actually promote your site. promoting your site on social media whether do follow or no follow to have the link building done naturally. This is probably the best form of link building. This is what we have been doing for the past year and it has been giving VERY good results.
-Still do a good link diversity. (so yes a good mixture of manual directory links, manual social bookmarks, article directories...imho wiki links might start to become too widely used. Make sure to focus on the quality and legality of the link. So actually sharing your site instead of spamming your site.)
The key essence is first ensuring you got good onsite and content (work on reducing bounce rate; a good tactic is a video w/ ads above fold...it works on case studies) then using offsite will give you a good additional kick.
This will probably hurt a lot of marketers but for many I doubt they will feel the pinch much at all. Make sure you have good content on your site and focus on doing link building by ACTUAL Promotion.
(Link building by Sharing not Spamming?)
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