Instead of Complaining About Backlinking, Create Content People Naturally Want to Share.

by DPWeb
25 replies
  • SEO
  • |
Look, I'm really tired of all the whining and complaining about the Google Updates. Sure it can suck if you spent a lot of time doing legitimate backlinking, but if you really spent a lot of time doing backlinking, you should have realized that was definitely going to come to an end.

You only have to spend a few weeks at max building backlinks to your site to realize that it will only go so far. You have to create content that people want to share. I think Google has been trying to tell you that for two or three years.

For instance, my girlfriend hardly knows anything about SEO, but she gets 10-12k visitors per month on her baking blog from social media marketing and blog commenting, and guest posting, and blog hops. She does not do this full time. She does it on the side in her free time.

I don't mean 10-12k crappy visitors. They are laser targeted. More than half of her traffic comes from search engines. She did not notice any visitor drops during the updates. Every month her traffic steadily increases as more people follow her and guest post for her.

She has started collecting emails with an email opt in form and has even converted some sales through Amazon affiliate links in her email newsletters.

If you had a major decline in ranking in the latest updates, I would highly recommend creating more highly targeted useful content for your readers.

Try networking with others in your niche and promoting each other in groups. That has been part of her success and I think the simplicity of her plan can be a lesson for most of us, including myself.

Try to imagine how you would promote yourself ONLINE if Google didn't exist. By doing all the things you can think of, you will find you will start ranking on Google for the keywords you optimized your pages for simply because of all the buzz around your juicy content.

Don't take this post the wrong way. I'm not saying 12k visitors is enough to live off, but it can be if you know what you are doing. I also understand there are some SEO ninjas out there with some awesome tactics. I love that stuff, I think those guys are awesome too. However, I would bet 9/10 of the people that read this forum are not SEO Ninjas, even if they claim to be. So if you really aren't a SEO ninja, and you are a wannabe, then stick to creating good content for your readers, because that will always be promoted regardless of what the search engines are doing.

I hope this helps some people get through this update and protect themselves from future Google Updates.
#backlinking #complaining #content #create #naturally #people #seo #share #social media
  • Profile picture of the author Rick Britton
    Completely by ignorant chance I did exactly what you suggest with my first and only so far successful website - pure dumb luck. I just thought "I know **** loads about my subject and I'm gonna tell everyone about it"

    hardly done any backlinking... hit #8 according to two rank checkers for the first time today and it is a very competitive health niche KW

    pure dumb luck for a noob (no exact match domain, little if any social media, just good stuff)

    actually been climbing without really doing much as I guess a lot that were above me have been slapped down for the reasons you list
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    • Profile picture of the author DPWeb
      Originally Posted by Rick Britton View Post

      Completely by ignorant chance I did exactly what you suggest with my first and only so far successful website - pure dumb luck. I just thought "I know **** loads about my subject and I'm gonna tell everyone about it"

      hardly done any backlinking... hit #8 according to two rank checkers for the first time today and it is a very competitive health niche KW

      pure dumb luck for a noob (no exact match domain, little if any social media, just good stuff)

      actually been climbing without really doing much as I guess a lot that were above me have been slapped down for the reasons you list
      I bet you are exactly right about your competitors getting slapped away from the top spots while you successfully climb to the top. Thanks for posting!
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  • Profile picture of the author NeilC
    Good sound advice taking into account the way things have moved on over the past 12-18 months.

    I still do well with starting small niche sites but have also been developing some into larger "authority" type sites over the past couple of years and it's not all about how many pages they have but more about the quality of the content.

    Best not to rely too much on just one main source of traffic so diversification is also important.
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  • Profile picture of the author Andyhenry
    That's easy to say but many people have also tried the "build it and they will come" method and spent a lot of time creating great content that never shows up and no-one can find.

    You need to do some marketing no matter how great your content is. To tell people not to bother is retarded.
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    nothing to see here.

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    • Profile picture of the author DPWeb
      Originally Posted by Andyhenry View Post

      That's easy to say but many people have also tried the "build it and they will come" method and spent a lot of time creating great content that never shows up and no-one can find.

      You need to do some marketing no matter how great your content is. To tell people not to bother is retarded.
      Andy,

      I'm afraid you might not have read the whole post and because of that, have completely missed the point.

      This is not a "build it and they will come method" there is no such thing online as you may know.

      I am saying to build good content and PROMOTE that good content. Don't just go buy 1000 backlink package, or use some crappy scrape tool to post 1000 comments.

      I am saying to promote by building great content, and sharing that content with others who will naturally share it with their friends.

      One way of doing this is guest posting on sites that have authority or at least a small following. By networking with multiple bloggers that have thousands of visitors per month, you can leverage each others traffic to bring in more traffic than building 1000 useless backlinks.

      I hope that helps clear up your view point on this post.
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    • Profile picture of the author cagliostro
      Originally Posted by Andyhenry View Post

      That's easy to say but many people have also tried the "build it and they will come" method and spent a lot of time creating great content that never shows up and no-one can find.

      You need to do some marketing no matter how great your content is. To tell people not to bother is retarded.
      They never come no matter how good and original and helpful your site is.

      You ALWAYS need some backlinks.
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      • Profile picture of the author DPWeb
        Originally Posted by cagliostro View Post

        They never come no matter how good and original and helpful your site is.

        You ALWAYS need some backlinks.
        Again, I think you have also missed the point of the post.

        I'm not saying to build zero backlinks. I'm saying to build relevant backlinks, and network with others. Its more useful to guest post on a high traffic blog in your network, then to spend 100 hours building backlinks from crappy sites.

        If you disagree, that is up to you. Keep doing what you are doing if it works for you.

        No one is saying to build content and leave it. The fact that you are even posting that, shows you are not understanding the original post.
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    • Profile picture of the author AnniePot
      Originally Posted by Andyhenry View Post

      That's easy to say but many people have also tried the "build it and they will come" method and spent a lot of time creating great content that never shows up and no-one can find.

      You need to do some marketing no matter how great your content is. To tell people not to bother is retarded.
      Well, despite what you are saying, and I agree that in most circumstances you are 100% right, a little over a year ago I created a blog to which I've slowly but regularly added long, very high quality, very niche focused content. I haven't syndicated or shared that content, I haven't done any backlinking. I do have the following plugins installed: Google XML Sitemap, and PushPress. That's it.

      My visitors have increased steadily every month, so far this month I've had 10k +

      Not bad for no promotion on my part whatsoever.
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    • Profile picture of the author aygabtu
      Originally Posted by Andyhenry View Post

      That's easy to say but many people have also tried the "build it and they will come" method and spent a lot of time creating great content that never shows up and no-one can find.

      You need to do some marketing no matter how great your content is. To tell people not to bother is retarded.

      AMEN! I have a site that gets 2500 visitors per day, 8% bounce rate, and 40 minute per user per day usage. I have the number one tool for this niche and yet, few, if any, post backlinks to it. It's also not #1 for most key terms. The site has been around for 18 months now.

      How can a site that has people spending, on average, 40 minutes per day, that come back daily, not be #1 or getting lots of natural backlinks?!?!
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  • Profile picture of the author Wechito
    So well said!

    The problem is that many people DO NOT want to work. Instead they want to create sites in 20 minutes automatically scraping content form here and there, then buy a bunch of backlink packages at Fiverr, and in a couple of month be at the top of Google.

    Good, serious SEO has never been this!
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    • Profile picture of the author DPWeb
      Originally Posted by Wechito View Post

      So well said!

      The problem is that many people DO NOT want to work. Instead they want to create sites in 20 minutes automatically scraping content form here and there, then buy a bunch of backlink packages at Fiverr, and in a couple of month be at the top of Google.

      Good, serious SEO has never been this!

      That is right! Thanks for posting. Even if you were really good at the method mentioned in the quote with the content scraping, and could make money for a month or two, its not really a sustainable model for most people, and is certainly not a real business by any stretch of the imagination.
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  • Profile picture of the author greatestmj
    How many people will link naturally to all the pages you start? I mean start a new site and write as good quality articles and see how many link to you..... Only good quality products, something REALLY useful gets linked to. Or if you share controversial topics. Will all the stuff you write get natural links? I really doubt it. There are many topics on many niche that people do care about reading as they are searched daily but nobody will ever link to it naturally. Ofcourse there are certain niche/certain type of sits that can get promoted like this but not many.
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    • Profile picture of the author DPWeb
      Originally Posted by greatestmj View Post

      How many people will link naturally to all the pages you start? I mean start a new site and write as good quality articles and see how many link to you..... Only good quality products, something REALLY useful gets linked to. Or if you share controversial topics. Will all the stuff you write get natural links? I really doubt it. There are many topics on many niche that people do care about reading as they are searched daily but nobody will ever link to it naturally. Ofcourse there are certain niche/certain type of sits that can get promoted like this but not many.
      I'm afraid you have also missed the point of the post.

      Please read carefully because I am not saying to post good content and let people just find it out of the blue. I'm saying when you promote the good content, people will post it on their Facebook. It happens millions of times every day. That is called sharing. When you share your content with others, you want people to share it with people they know. If they aren't sharing it with people they know, its probably not very good content, and therefore, not worth linking to.
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      • Profile picture of the author cagliostro
        Originally Posted by DPWeb View Post

        I'm afraid you have also missed the point of the post.

        Hey dude if ALL of us MISSED THE POINT, maybe you did something wrong in your post.

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  • Profile picture of the author mosthost
    Get off your high horse. People are hurting and here you are pouring salt in their wounds.

    Whatever technique you and your girlfriend are using will soon be 'passe' like all the rest. Then you won't feel so smug and superior to real people who are losing real money.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by mosthost View Post

      Get off your high horse. People are hurting and here you are pouring salt in their wounds.
      LMAO!!!!

      So is the forum only for sore losers to belly ache about how wrong Google has done them?

      The only people hurting are the guys that can't comprehend the words traffic diversification.
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      • Profile picture of the author dp40oz
        Originally Posted by yukon View Post

        LMAO!!!!

        So is the forum only for sore losers to belly ache about how wrong Google has done them?

        The only people hurting are the guys that can't comprehend the words traffic diversification.
        Yukon Im telling you its time for you to put out that WSO.
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      • Profile picture of the author aygabtu
        Originally Posted by yukon View Post

        LMAO!!!!

        So is the forum only for sore losers to belly ache about how wrong Google has done them?

        The only people hurting are the guys that can't comprehend the words traffic diversification.

        Yeah right...you have no idea who, how, or why google slapped the sites they did, you can only guess. Google isn't perfect and there are quality sites that have gone down the toilet along with many low quality sites.

        It's wrong to assume everyone that got slapped deserved it.
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  • Profile picture of the author dp40oz
    Good post. The only problem is when you are promoting sites that nobody in the world would want to link to. I don't care how good my content is on finding the best foot fungus remover, its just not a very linkable topic.
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    • Profile picture of the author mosthost
      Originally Posted by dp40oz View Post

      Good post. The only problem is when you are promoting sites that nobody in the world would want to link to. I don't care how good my content is on finding the best foot fungus remover, its just not a very linkable topic.
      ALL commercial topics are the same. It's tough to dress up completely commercial pages that are meant to sell something.
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    • Profile picture of the author Wechito
      Originally Posted by dp40oz View Post

      Good post. The only problem is when you are promoting sites that nobody in the world would want to link to. I don't care how good my content is on finding the best foot fungus remover, its just not a very linkable topic.
      If people do not link to your site, they will neither link to your competitors' sites. So, here you are even, and Google have to show something in its search results, right? Who is going to rank better? Maybe the one with most original content.
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  • Profile picture of the author Jaspry
    Within the last 72 hours I've scrapped all existing knowledge about SEO I've compiled these past 6 years and re-formatted it with two primary goals: Engaging content and user interaction.
    1. Instead of writing an article as if it were a college paper, I'm writing articles as if they were letter to a close friend.
    2. Instead of focusing on injecting keywords, I'm writing with a general overall goal and letting my creativity lead me from there.
    3. Instead of re-using templates and creating static pages, I'm creating blogs with a frequent update schedule.
    4. Instead of using only content, I'm developing interactive web applications with a friend to help users find the information they need.
    5. Instead of backlinking, I'm offering guest posts on similar authority sites.
    6. Instead of spinning text, I'm re-writing similar content and answering different questions readers may ask.

    This recent update didn't inspire it, it was a long process that led me to believe this one concept: "Don't expect money if you are writing for it." Weird, and quite contrary to why we all do what we do, but I have a strong instinct to write as if I were helping people through a huge dilemma. Why else would they Google a keyword? They need information! They don't want to be sold things, and they won't buy things if they feel that's the site's motive. But if they trust the content, and if they trust your knowledge and authority, they'll literally throw their money at you and buy your products/services and click on your links!

    Next time you do online research for a service or product that you personally need, take notice how frustrating it is to find quality content! And then ask yourself, "Am I providing my users with this quality content?
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    • Profile picture of the author cagliostro
      Originally Posted by Jaspry View Post

      Within the last 72 hours I've scrapped all existing knowledge about SEO I've compiled these past 6 years and re-formatted it with two primary goals: Engaging content and user interaction.
      Don't you think it is a bit early ?
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  • Profile picture of the author Chris Kinnon
    It seems to me the lessons to be learned from the algo changes are...

    If you want your site to succeed in SEO, stop caring so much about SEO. (site structure aside)

    and

    Stop pissing in the internet well and build sites your mother would be proud of.

    amirite?
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    • Profile picture of the author cagliostro
      Originally Posted by Chris Kinnon View Post

      It seems to me the lessons to be learned from the algo changes are...

      If you want your site to succeed in SEO, stop caring so much about SEO. (site structure aside)

      and

      Stop pissing in the internet well and build sites your mother would be proud of.

      amirite?
      Not sure about that. Just don't over do it.

      What we learned the last months from Panda/Google is not to rely on ONE Source for traffic, especially Google.
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