Need to rewrite my main (index.html) page... what to do

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My best site needs a total re-write / re-design due to changes in my business since I built the site four years ago. It has great SERP, I guess that is what you call it. It comes up as #1 (or close) on many of my keywords. If I totally rewrite this page, is it like starting over? The Home page is index.html. Should I leave it and somehow make my Home page be something else? Not sure how to do that, if so. Like if maybe I could somehow change the server to go index.htm or something like that and leave index.html as is. Or make it home.html. Could I leave index.html as it is and still keep getting traffic from index.html? What do you think?
#search engine optimization #indexhtml #main #page #rewrite
  • Hi Bill, If you answer the following questions we may be able to help you better..

    Has your homepage got that extension on it? i.e; yoursite.com/index.html or yoursite.com/
    Is this the main page that ranks well?
    Are you on any sort of blogging platform or is it just plain html?
    How many pages do you have?
    How many links do you have to your hompage?
    How many total links do you have?
    Whats the pagerank of the website?
    • [1] reply
    • If I type in my website domain, what shows in the browser is just that. It does not say index.html. Yes, the index.html has highest rank of all pages. It is straight html, coded by hand. (Ugly, plain site, yet effective. But I want to make it look better and change the copy.) I only have about 6 pages on this site. Alexa shows 30 inbound links to me. Haha, the vast majority of inbound links are from other sites I own! I would think the index.html page is the one with the links. I see a pagerank of 2, whatever that means. Alexa gives 6,288,094, whatever that means.

      This is a very narrow niche.
      • [1] reply

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    My best site needs a total re-write / re-design due to changes in my business since I built the site four years ago. It has great SERP, I guess that is what you call it. It comes up as #1 (or close) on many of my keywords. If I totally rewrite this page, is it like starting over? The Home page is index.html. Should I leave it and somehow make my Home page be something else? Not sure how to do that, if so. Like if maybe I could somehow change the server to go index.htm or something like that and leave index.html as is. Or make it home.html. Could I leave index.html as it is and still keep getting traffic from index.html? What do you think?