I've been reading quite a few threads around here that were posted by people who have gotten hurt by google recently. It is obvious that Google doesn't care about us as individuals. However, there are quite a few people here that care about and are willing to defend Google. I believe this is due to Google's record of social responsibility. Big G may have a good record, however if you only look at the actions it has taken so far this year than it looks like a lot less of a paradigm of virtue.

Perhaps something has changed over at Big G HQ. Perhaps it is size that matters here. What ever the case, Big G is now treating its user base like a natural resource that is can mold and shape to best fit its vision.

As governments know, people can be a dangerous resource to mold. Populations tend to strike back. I think this new movement for negative SEO is just the population of the internet reacting to Google's new stance. Reacting in a clear and natural way to an oppressive force is a moral action. Google is acting like an oppressive force on the internet. What some people don't seem to be realizing is that when one person reacts to that oppression by attacking another person that reaction isn't an immoral act. It is actually just a piece of a reactionary movement that provides Big G with a limit to how much they can coerce the internet.