URL Masking is the art of hiding the actual domain name of a website from the URL field of a user's web browser in favor of another name. It is also called as Domain Masking.

URL Masking means that the visitors to the domain name will be forwarded to your destination website, however the URL in their browser address bar will remain the same. Also known as Stealth Redirection or URL Hiding, this will ensure that your visitors see the orignal domain name and not the destination URL.

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URL Masking means that the visitors to the domain name will be forwarded to your destination website, however the URL in their browser address bar will remain the same. Also known as Stealth Redirection or URL Hiding, this will ensure that your visitors see the original domain name and not the destination URL. In case of URL Masking the Domain Forwarding server sends the client a Frames page where the Frame Source contains the destination URL you have specified. This ensures that the URL in the address bar of the browser does not change though the client sees the destination page.

What is everyone's opinion on Domain masking and SEO. I have an E-commerce store that I changed the name on last year but I still have the old domain pointing to it. Does anyone think there could be a negative effect? I held VERY sold rankings pre-penguin, most of my keywords fell off of the map after.