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Site hasn't been touched for a year & is DOMINATING Search Results

by JeffHylands
2 replies
  • SEO
    • |
I am purchasing this website from a friend of mine she hasn't touched the site for over a year. No link building campaigns, no page updates nothing. It's an ecommerce site and gets over 15,000 people per month visiting the site staying an average of 2 minutes and 30 seconds. There are fan pages on Facebook, Twitter and Youtube (which I will make weekly or daily videos on).

My sites that I built many links to got hammered by the update but the ones I took care of and built only 50 or so links a week to didn't. All I have been focusing on is onpage stuff like content and getting the visitors to stay on my site longer and take action.

I read somewhere on here I forget where and it was a quote from Matt Cutts don't know the exact quote but something along the lines of webmasters not worrying about search optimization and focus on user experience.

This is very interesting to me that a site that hasn't been touched is dominating even when the competition has more links. Honestly if I could spend less money and time building links and more time on my content and valuable information the better the site would be. Not sure how this will effect new sites in bigger markets, I think those may be coming to an end or take years to build any kind of credibility.

It's a exciting time you can be negative or adapt, web marketing isn't dead we just have to push through it and learn the new generation of search rankings.
#dominating #results #search #site #touched #year
  • Profile picture of the author Benjamin Ehinger
    Originally Posted by JeffHylands View Post

    I am purchasing this website from a friend of mine she hasn't touched the site for over a year. No link building campaigns, no page updates nothing. It's an ecommerce site and gets over 15,000 people per month visiting the site staying an average of 2 minutes and 30 seconds. There are fan pages on Facebook, Twitter and Youtube (which I will make weekly or daily videos on).

    My sites that I built many links to got hammered by the update but the ones I took care of and built only 50 or so links a week to didn't. All I have been focusing on is onpage stuff like content and getting the visitors to stay on my site longer and take action.

    I read somewhere on here I forget where and it was a quote from Matt Cutts don't know the exact quote but something along the lines of webmasters not worrying about search optimization and focus on user experience.

    This is very interesting to me that a site that hasn't been touched is dominating even when the competition has more links. Honestly if I could spend less money and time building links and more time on my content and valuable information the better the site would be. Not sure how this will effect new sites in bigger markets, I think those may be coming to an end or take years to build any kind of credibility.

    It's a exciting time you can be negative or adapt, web marketing isn't dead we just have to push through it and learn the new generation of search rankings.
    This makes perfect sense actually. The site has some age to it, which helps and the links to it were built very naturally. Probably ranks well because the links are higher quality from sites within the same industry, as well. Plus the social sites help quite a bit too.

    You are right that we need to adapt, but some of us didn't fall prey to the update because we didn't spend money on garbage links and spent time worrying about getting traffic from other places instead of just the search engines.

    Benjamin
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  • Profile picture of the author Zeus66
    Some amount of on-page SEO will probably always be necessary just to let Google get a solid idea of what your page is about. This update seems to have targeted "over-optimized" sites with some borderline things that amount to keyword stuffing and the like.

    Just aim to be natural in your writing and write for your visitors first and foremost. I'll still use my keyword in the title (just not by itself and not repeated multiple times). I'll still use my keyword in the meta description, too. And I'll probably continue using the <h1> tag and include my target keyword. From there on, though, the key I think is to write a focused page of content that is only concerned with being helpful to visitors.

    The days of filling up a page with 500 words just to work in the keyword so you get a 2% keyword density are long gone. And I applaud that! It should have always been about the user experience. Google caused this problem by basing their results on easily manipulated points of emphasis. Who knows why? Maybe it's all they could do with the technology available back then. Whatever the reason, they're working now to fix their mistake and we all better go along or find other ways to get traffic.

    Adapt or die.
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