How to recover from Google Penguin?

29 replies
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I heard many sites are attacked by Google Penguin recently, How do you guys planned to recover from it? Mainly what is your link building strategy for recovery?

I guess, keep on getting backlinks with varied Anchor text and getting links just to URL may help for the recover, what do you guys suggest?
#google #penguin #recover
  • Profile picture of the author alamest
    First I believe you need to have high quality content if you have too many competitor and than social network backlink..

    Google wants to be natural not force..
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    • Profile picture of the author JSProjects
      Originally Posted by alamest View Post

      First I believe you need to have high quality content if you have too many competitor and than social network backlink..

      Google wants to be natural not force..
      My problem with this is that Google looks to be trying to force everyone towards PPC. "Build great content and they'll come!" is not going to work.

      Maybe it's just the conspiracy theorist in me. But I definitely get the sense that Google would LOVE to shift towards a purely paid results structure.
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      • Profile picture of the author HKSEO Rotzee
        Originally Posted by JSProjects View Post

        My problem with this is that Google looks to be trying to force everyone towards PPC. "Build great content and they'll come!" is not going to work.

        Maybe it's just the conspiracy theorist in me. But I definitely get the sense that Google would LOVE to shift towards a purely paid results structure.
        This is clearly what is going on, and to be honest, from a business stand point...it would be stupid for Google to not be thinking this way. From a user stand point, it is ridiculous....from an SEO stand point, it is genocide.
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      • Profile picture of the author aygabtu
        Originally Posted by JSProjects View Post

        My problem with this is that Google looks to be trying to force everyone towards PPC. "Build great content and they'll come!" is not going to work.

        Maybe it's just the conspiracy theorist in me. But I definitely get the sense that Google would LOVE to shift towards a purely paid results structure.
        I agree that they seem to want new sites to start that way. It would be impossible for them to require that for all their search results though, because the results would end up being who had the deepest pockets, which wouldn't be the best results. Thus user experience would fall into the toilet.

        Basically they are saying, if you want to be listed, pay us and if your site is good, users will post backlinks and you will rise naturally. If your site is crap, then you will never get any natural backlinks and will always rely on PPC.

        The problem with that is, how many sites are good but not compelling enough for people to backlink to? Established sites have a huge advantage because they don't have to prove themselves to google, at least until some new sites somehow break the mold and are compelling enough to get people to backlink to them. Sure makes me wish I start my sites 5+ years ago.
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      • Profile picture of the author HKSEO Rotzee
        Originally Posted by JSProjects View Post

        My problem with this is that Google looks to be trying to force everyone towards PPC. "Build great content and they'll come!" is not going to work.

        Maybe it's just the conspiracy theorist in me. But I definitely get the sense that Google would LOVE to shift towards a purely paid results structure.
        I agree, and truth be told, if the people in charge of making money and making Google grow are not trying to push this, then they aren't doing their job. Its bull****, but it makes sense.
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  • Profile picture of the author HKSEO Rotzee
    The only thing that can defeat a penguin....is a snow leopard. I will be selling them on my amazon affiliate page soon, stay tuned =)
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    Linklicious.me - Pings your links until Google crawls 'em. Drips out links at your rate.
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    • Profile picture of the author cooler1
      Originally Posted by HKSEO Rotzee View Post

      The only thing that can defeat a penguin....is a snow leopard. I will be selling them on my amazon affiliate page soon, stay tuned =)
      How do you set the snow leopard on your site?
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    • Profile picture of the author phuongtn
      Originally Posted by HKSEO Rotzee View Post

      The only thing that can defeat a penguin....is a snow leopard. I will be selling them on my amazon affiliate page soon, stay tuned =)
      Please let me know when you have a snow leopard. I like that, fun stuff
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  • Profile picture of the author hosting
    Google penguin update causes google losing some people to competitors such as bing etc.....

    See the comments here

    Official Google Webmaster Central Blog: Another step to reward high-quality sites
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  • Profile picture of the author tylerherman
    Originally Posted by Theeban View Post

    I heard many sites are attacked by Google Penguin recently, How do you guys planned to recover from it? Mainly what is your link building strategy for recovery?

    I guess, keep on getting backlinks with varied Anchor text and getting links just to URL may help for the recover, what do you guys suggest?

    If you weren't hit I wouldn't worry about it.

    Some people will probably try to 301 and see if the penalty follows them. I haven't heard of anyone breaking out of the penalty yet but it's been what, a week?

    We don't even know how long the penalty lasts, if it does in fact expire.
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  • Profile picture of the author RayW
    Those of you who are saying that the reason for these updates is that Google wants more people to use Adwords are so out of it. Google does not have that kind of a short-term business view like most of the marketers on this forum do. They are one of the biggest corporations in the country, they don't have such an amateur business perspective. Besides, most of the sites that the penguin update wiped out probably wouldn't even be accepted to the Adwords program anyways lol.
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  • Profile picture of the author pwtmike
    Originally Posted by Theeban View Post

    I heard many sites are attacked by Google Penguin recently, How do you guys planned to recover from it? Mainly what is your link building strategy for recovery?

    I guess, keep on getting backlinks with varied Anchor text and getting links just to URL may help for the recover, what do you guys suggest?
    Hi, this along with updates to your on page factors is what you will need to do. You want to make sure you are building links to your site, using varied anchor texts, and also start adding your website name to your anchors. Thus google can start to learn to view "your keyword" and your website name as synonyms.
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  • Profile picture of the author boosters
    My content is unique however i have stopped doing SEO like a daily basis but now my all keywords are down.. 1st position keyword which was still from last 6 month now it is 2nd position.. and most of the 50% keywords are now out of 100... Panda didn't defeat me but the Penguine kick my blog keywords to somewhere....
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  • Profile picture of the author uoftenwinny
    My keywords are same , they droped back far away.
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  • Profile picture of the author rosesmark
    1. Avoid hidden text or hidden links.


    2. Don’t use cloaking or sneaky redirects.


    3. Don’t send automated queries to Google.


    4. Don’t stuff pages with irrelevant keywords.


    5. Don’t create multiple pages, sub domains, or domains with substantially same content.


    6. Don’t create pages with malicious or spam behavior, such as phishing or installing viruses, Trojans, or other badware.


    7. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.


    8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
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    • Profile picture of the author cooler1
      Originally Posted by rosesmark View Post

      1. Avoid hidden text or hidden links.


      2. Don't use cloaking or sneaky redirects.


      3. Don't send automated queries to Google.


      4. Don't stuff pages with irrelevant keywords.


      5. Don't create multiple pages, sub domains, or domains with substantially same content.


      6. Don't create pages with malicious or spam behavior, such as phishing or installing viruses, Trojans, or other badware.


      7. Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.


      8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
      Is that info a decade old or something? My sites follow all those rules and nearly all of them have been negatively affected. Clearly that list is nowhere good enough to get us out this hole that this dreaded Penguin has put us in.
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  • Profile picture of the author lancejeffersons
    Prevention is better than recovering..I suggest that you've read this post and apply these changes to your site if you don't want to be hit by Google Penguin 6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits - Whiteboard Friday | SEOmoz
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  • Profile picture of the author MarvyDery
    If you hate the new Google update, visit this link uTube
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  • Profile picture of the author andynathan
    That Hitler video came out after Panda as well. Definitely funny!
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  • Profile picture of the author gruulletje
    I have 2 questions:
    1) Are link packeges a exapmple of black hat seo?
    2) Is it still safe to buy linkpackages to promote a website?

    Cheers
    Sander
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    • Profile picture of the author nik0
      Banned
      Originally Posted by gruulletje View Post

      I have 2 questions:
      1) Are link packeges a exapmple of black hat seo?
      2) Is it still safe to buy linkpackages to promote a website?

      Cheers
      Sander
      Many link packages are an example of black hat seo yes, but many others are not! You can't connect a package to blackhat or whitehat when you don't know what's in it.
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  • Profile picture of the author sivagopi
    I would like to suggest people to have a look at Google guidelines.

    Webmaster Guidelines - Webmaster Tools Help
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  • Profile picture of the author C Rebecca
    The only solution that I can look is stroll around the web, look what people are doing and how they are doing. Adopt new strategies and bring back the lost rankings of your website.
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    • Profile picture of the author James Hussey
      That's pretty much it in a nutshell: check the competitors in your keywords and find their patterns.

      What link anchors do they use?

      What is the relevance of the linking page to the target page?

      Do they have a strong social presence on FB, Twitter, etc?

      Is their on-page SEO over-done and obvious, or is it more discreet and "natural" looking?

      Is their content newer than yours?

      Are they a big brand? Is the front page nothing BUT big brands?

      Then critique your own site: how is your anchor text variation? Is it too obvious (money keyword, buy money keyword, money keyword discount, money keyword for sale) - esp. compared to competitors'?

      Is your on-page SEO "tight" and the new page 1 "not so obvious" (especially in keyword density and H1/H2/H3 tags, alt image tags, or using SEOPressor or Clickbump SEO or the equivalent to make your on-page SEO clearly "professional"...it only matters if what you see in the SERPs in your place is dumbed-down SEO vs. what you offer)...?

      Nobody's an expert, but Google does have the SERPs and they may be volatile at present, but they're returning results all the same. It's time to analyze those results and come up with your own conclusions as to what's going on.

      What IS clear is that this is a link-based update, from link relevance to clear link manipulation patterns (like over-optimized links from irrelevant websites) - at least that's the big pattern I'm seeing.

      Another thing I should add, though, is that I have a SMALL network and sample size, so it really pays to take a critical look yourself and answer your own question to what's seemingly currently working.
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  • Profile picture of the author OliviaSSLGuru
    Move with your web master tool and get clear the unnatural links from none relevance source. And get reconsider your web site again from Google.
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  • Profile picture of the author alen12345
    Penguin, Panda, it's not that black and white... what matters most is: you've lost traffic, how are you going to get it back? Have a read of the article on Yoast.com (I'm a newbie on these forums so can't post any links just yet.)
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  • Profile picture of the author rizoalbert
    Its not so easy if you done something spammy.You can try with few high PR links if you are a victim of google dance.
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  • Profile picture of the author GeorgR.
    People who sell "link packages" often have not the slightest clue of real SEO, let alone doing it properly.

    As for Penguin, the factors are mainly:

    * Link diversity (do NOT over-use anchor texts "keywords", keep the anchors natural etc.)

    * Quality of and relevancy of sites linking to you. (Is this site relevant to your niche or is it just some "wild" article site)

    * Link relevancy of the LINK itself within the content/page where it's at. Linking from a weight loss article to a car insurance site etc...

    Believe it or not, content ITSELF is not the main factor with the Penguin update..although good content is of course always good.

    It's still amazing how many people spread tales about the recent Penguin update, like they didn't learn a thing.

    **

    By the way, the classic examples of WHY Penguin even came about and what (in all likelihood) triggered all this...the low quality blog networks which kept violating those obvious rules...

    - Used crappy, "wild sites" with no niche specific sites, categories etc.
    - Allowed users to post NON context relevant links
    - Allowed users to post horrible quality content, in addition.
    (Along with other, more or less obvious things which could have been avoided long ago. As always, greed had preference...)
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  • Profile picture of the author ihasdiggs
    1. Write Unique Content and make it User Friendly
    2. Ignore Keywords Stuffing
    3. Stop getting Spam Backlinks
    4. Use Social Media Optimization
    5. Send Feedback to Google
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