Exact Match Anchor Backlinks Baaaaad! <-----Penguin (How-To Fix)
- SEO |
My cliff's notes:
Exact match anchor text over optimization! Google discounting exact match anchors - shake it up. Exact match anchors should not account for more than 50% of total backlinks!
Exact match, partial match, secondary keywords, generic, straight links (URL no anchor). People are using too much exact match anchor text for their backlinks and Google no like...
Not really a penalty - more of a devaluation of backlinks.
Don't worry about getting penalized for having irrelevant backlinks. No such thing.
Good article to give a read:
Case study in above article: sites with the MOST exact match anchor text were penalized.
Up UNIQUE ANCHORS - natural looking anchor text - diversify backlink sources - unique content (to pass Panda!)
Examples of Backlink Diversified Anchors:
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*******************EDIT 05/05/2012:
The DFB Live Chat Video Discussing the Penguin update and what to do:
Live Chat on Penguin Update and Natural Anchor Text - YouTube
The Anchor Text Data Spreadsheet (Google Docs):
https://docs.google.com/spreadsheet/...FVFhNM3c#gid=0
The Spreadsheet is pretty cool, site averages (120 different sites) for backlink anchor text:
Exact Match - 33.53%
Partial Match - 12.89%
Generic - 20.25%
URL - 33.13%
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