Large scale analysis of the penguin update - what happend and what to do now... | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

12 years ago

this is excellent information everyone should read thank you again

So I was going through webmaster tools on the one site I had get hit by the penguin update.

I noticed that my internal links were all exact match of course because of the page title.

Is google counting the internal link structure in its anchortext over-optimization formula?

if so that is a LOW blow

Thanks

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dracoboar

12 years ago

bumping this post as i fell it is top quality information and it is about to fall off page 1 before anyone has seen it

Thanks

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cooler1

12 years ago

Does this mean that Google are penalizing people for backlinks now or does Penguin just devalue the backlinks?

Because afaik people who were affected by Penguin didn't get a message about unnatural link detection in Webmaster tools. So would removing backlinks to an affected site make no difference?

Thanks
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dracoboar

12 years ago

Originally Posted by cooler1

Does this mean that Google are penalizing people for backlinks now or does Penguin just devalue the backlinks?

Because afaik people who were affected by Penguin didn't get a message about unnatural link detection in Webmaster tools. So would removing backlinks to an affected site make no difference?

that is exactly what that means, if your backlink anchor text is too optimized you get the penalty.

The issue is this makes negative seo even more powerful

Thanks
1 reply

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GeorgR.

12 years ago

Originally Posted by dracoboar

that is exactly what that means, if your backlink anchor text is too optimized you get the penalty.

The issue is this makes negative seo even more powerful

Funny, i posted this link yesterday and even gave an exact round-up about what to do if people got hit by Penguin - all i got back was replies commenting "but you still use keywords in your signature".

Ironic, since this is RIGHT NOW likely the best article/advice for Penguin. Obviously, people are not willing to learn, respective don't even have an interest if someone posts something constructive.

By the way..please do not make the mistake and simplify, there is more to it, anchor "over-optimization" is not the only factor. (You make it sound like it is).

It is also about link relevancy and where your links are coming from.

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dracoboar

12 years ago

Originally Posted by GeorgR.

Funny, i posted this link yesterday and even gave an exact round-up about what to do if people got hit by Penguin - all i got back was replies commenting "but you still use keywords in your signature".

Ironic, since this is RIGHT NOW likely the best article/advice for Penguin. Obviously, people are not willing to learn, respective don't even have an interest if someone posts something constructive.

By the way..please do not make the mistake and simplify, there is more to it, anchor "over-optimization" is not the only factor. (You make it sound like it is).

It is also about link relevancy and where your links are coming from.

I missed your post yesterday which i sregretable as this is great information.

As far as links in your sig I would agree as long as they are not keyword optimized they are perfect to change the percentages.

I mentioned keyword over-optimization as that was the focus of the article, of course there is more to it than that.

Thanks

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Warrior Roy

12 years ago

Thank you, Daniel. My best website hasn't been affected negatively, and now I have a better idea why. You have given me some insight on how to better deal with this update for websites I am building now.

Thanks
1 reply

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busterjack 12 years ago

Thanks for the article link. So all those "Warrior Special Offers" that want 1 url and 2 keywords are finally dead.
- Thanks
- 1 reply
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- pangolin123 12 years ago
  
  I have to agree. Please provide with more anchor text and urls option.
  
  Originally Posted by busterjack
  
  Thanks for the article link. So all those "Warrior Special Offers" that want 1 url and 2 keywords are finally dead.
  
  Thanks
  
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Matt Callen

12 years ago

I just sent this article out to most of my subscribers too. Great stuff.

Thanks
2 replies

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cooler1

12 years ago

Originally Posted by Matt Callen

I just sent this article out to most of my subscribers too. Great stuff.

Horrible stuff if what they're saying is true.

What about if someone writes an article and it goes viral and gets syndicated on lots of sites then it will have the same anchor text for the link in the resource box around the web.

Does this mean that someone has to make sure they aren't using any keywords they are trying to rank for in the anchor text when they write an article they intend to get syndicated? Or then they'll need to offset this by building lots of other links so the targetted keyword to non-targetted keyword ratio is more even.

Thanks
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GeorgR.

12 years ago

Originally Posted by cooler1

Horrible stuff if what they're saying is true.

What about if someone writes an article and it goes viral and gets syndicated on lots of sites then it will have the same anchor text for the link in the resource box around the web.

Does this mean that someone has to make sure they aren't using any keywords they are trying to rank for in the anchor text when they write an article they intend to get syndicated? Or then they'll need to offset this by building lots of other links so the targetted keyword to non-targatted keyword ratio is more even.

You should forget about the idea of "keywords" for links altogether, if you are still writing articles or blog posts with "money keywords" in them as anchors you haven't understood what's going on.

Highly "optimized" anchor keywords are just not something which happens in the "real" world if a site links to another as a reference/recommendation.

However, you are indeed right since an article which goes viral and would have many, many of the same links might LIKELY not be the best thing to happen. But this is exactly what Google wants to stop.

From a certain point of view such a viral article might look "not natural" and REAL link diversity with many kinds of links/keywords from different sites should be MUCH better. (That's just my guess).

Thanks
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Architex 12 years ago

After reading that it looks like there is a way out of the G slap. Build links that are domain name, site name, and such. This way you dilute the "bad" links. Of course if you have 1000's of these bad links then you are probably screwed since you would have to build too many "good" links to get the percentages down enough for the spammed anchors to be a lower percentage of your overall links. It is all a numbers game. At least that is what it looks like to me.
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Nicky Papers 12 years ago

Originally Posted by Matt Callen

I just sent this article out to most of my subscribers too. Great stuff.

I received the article in the e-mail you sent earlier today. It was forwarded to me by one of your subscribers. Thanks for passing it along, lots of great stuff in there and it gives a lot of hope to people that were hit by the last update.
- Thanks
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Fernando Veloso

12 years ago

It's a good article. But, (there is always a but...) it doesn't explain how and why people using niche related aged microsites + guest blogging + media exposure (and that AIN'T spamming press releases) got Hit too - and they got HIT hard.

Personally, I say this:

Google is just trashing it all so more and more people tend to focus on PPC. There - again. Been saying this over a year now.

And funny enough, more and more warriors talk about "seo is not worth it anymore, I'l use PPC..." etc etc etc...

So...

Thanks
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dracoboar

12 years ago

Originally Posted by Fernando Veloso

It's a good article. But, (there is always a but...) it doesn't explain how and why people using niche related aged microsites + guest blogging + media exposure (and that AIN'T spamming press releases) got Hit too - and they got HIT hard.

Personally, I say this:

Google is just trashing it all so more and more people tend to focus on PPC. There - again. Been saying this over a year now.

And funny enough, more and more warriors talk about "seo is not worth it anymore, I'l use PPC..." etc etc etc...

So...

I completely agree with you.

One thing is for sure, penguin has nothing to do with quality, the only site that I have that was hit was hit because all it had was highly relevent links from niche sites with high pr with specific anchor text.

These links were not bought but were born out of relationships I have with people in my niche, but apparently quality content providers never use quality content from someone else in their niche, or atleast according to google.

Thanks

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markowe

12 years ago

Hm, all looks pretty plausible but NONE of this explains why authority sites with NO artificial links got hit. Still a bit mystified about that one.

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Large scale analysis of the penguin update - what happend and what to do now...

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