Which is better for your site: internal or external blog?

29 replies
  • SEO
  • |
Been wondering about this one for a while. Which benefits your main website, an internal blog (as part of your website) or an external one (mysite.wordpress.com)?

Internal: builds rank for your domain on the keywords you are targeting.
External: builds links back to your main website from a different IP address and potentially a high PR page (unsure of the value of high PR pages these days).

Pity subdomains don't count higher to parent domain or you could just install WordPress on another hosting package.
#blog #external #internal #site
  • Profile picture of the author socialbookmark
    I prefer internal blog as a subdomain or folder.If you make it as external, you need to promote two websites but if you use internal, you don't need to optimize both of them.
    Signature

    I love warriorforum. zendegiyesabz

    {{ DiscussionBoard.errors[6190429].message }}
    • Profile picture of the author paulgl
      Originally Posted by socialbookmark View Post

      I prefer internal blog as a subdomain or folder.If you make it as external, you need to promote two websites but if you use internal, you don't need to optimize both of them.
      That makes no sense. A subdomain is a separate website.

      Get yourself a blogspot blog. It's gold, and expands your internet footprint.

      I think people here have a complete misunderstanding of subdomains.

      Now if you want to make it a sub page, it just gives you more content.
      But it's got to be somewhat different content or what's the point?

      You want your blog to expand your linking possibilities. External blogs,
      especially blogspot, do that to a tee.

      I would never create an internal blog. No point. Instead of a blog post,
      I would just create another article.

      Put a link to the blog on your main site, instant high PR link. Link back to
      the site from your blog, instant backlink.

      Expand your own online empire and you expand your backlinking possibilities.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

      {{ DiscussionBoard.errors[9152358].message }}
      • Profile picture of the author Dr los3
        Originally Posted by paulgl View Post

        That makes no sense. A subdomain is a separate website.
        No it is not, you're wrong. It counts as an internal link, you were correct in a couple years back
        Get yourself a blogspot blog. It's gold, and expands your internet footprint.
        Leaving a footprint behind isn't always a good thing

        I think people here have a complete misunderstanding of subdomains.
        I think you do too

        Now if you want to make it a sub page, it just gives you more content.
        But it's got to be somewhat different content or what's the point?

        You want your blog to expand your linking possibilities. External blogs,
        especially blogspot, do that to a tee.

        I would never create an internal blog. No point. Instead of a blog post,
        I would just create another article.
        Are those technically the same thing

        Put a link to the blog on your main site, instant high PR link. Link back to
        the site from your blog, instant backlink.

        Expand your own online empire and you expand your backlinking possibilities.


        Paul
        Be careful with building backlinks from your own resources You need to take pre cautions, trust me id love to just use my own external sites/blogs to link back to my money site. There are ways to do it correctly, and ways to do it incorrectly. ..
        {{ DiscussionBoard.errors[9343556].message }}
  • Profile picture of the author TheProgrammer
    agree with the above suggestion.
    create like this
    yoursite.com/blog
    blog.yoursite.com
    {{ DiscussionBoard.errors[6190589].message }}
  • Profile picture of the author antac
    Banned
    To me i think internal blog is the best way.
    Because I don't need any extra website for that . Just can use as a sub domain.
    {{ DiscussionBoard.errors[6190982].message }}
  • Profile picture of the author mmrumii
    Internal blog is easy for all and it's perfect way I think.
    Cause you don't have to add any new site. If you can do it in one website , it'll be costless also. I don't think it will make problem to SEO.
    {{ DiscussionBoard.errors[6191238].message }}
    • Profile picture of the author alxvallejo
      Does installing a blog on a subdomain or subfolder affect the organic ranking of the other pages at all?

      Example, if you install WordPress at the root of your website, your performance will suffer because you're loading an entire application at the root level. I'm not quite sure how this would impede when you install in a subfolder. Anyone have experience with this?
      {{ DiscussionBoard.errors[9149894].message }}
      • Profile picture of the author Varz
        Originally Posted by alxvallejo View Post

        Does installing a blog on a subdomain or subfolder affect the organic ranking of the other pages at all?

        Example, if you install WordPress at the root of your website, your performance will suffer because you're loading an entire application at the root level. I'm not quite sure how this would impede when you install in a subfolder. Anyone have experience with this?
        This isn't entirely true. You can still get great performance out of a site running wordpress as long as you set it up correctly and use some of the caching plugins/tools that are out there. For example, you can have a static homepage with wordpress and have extremely fast load times.

        If you install wordpress in a subfolder it will mostly affect performance only for pages in that subfolder. As the server will only call wordpress when a page from that subfolder is being accessed. But again, if you set it up correctly it runs very fast.
        {{ DiscussionBoard.errors[9150055].message }}
        • Profile picture of the author alxvallejo
          Originally Posted by Varz View Post

          This isn't entirely true. You can still get great performance out of a site running wordpress as long as you set it up correctly and use some of the caching plugins/tools that are out there. For example, you can have a static homepage with wordpress and have extremely fast load times.

          If you install wordpress in a subfolder it will mostly affect performance only for pages in that subfolder. As the server will only call wordpress when a page from that subfolder is being accessed. But again, if you set it up correctly it runs very fast.
          If we're talking a page one site that loads in under half a second, any slight increase in page size can affect ranking. Not the case for many situations but as a whole, it's something to consider. Cache at the server level is still a larger page load, just served up faster, but tough to compete with 250kb.
          {{ DiscussionBoard.errors[9150123].message }}
  • Having an internal blog is more beneficial to your website. You can strengthen the domain's rankings by interlinking the pages using targeted anchor text and linking back to the homepage. Then, build backlinks to those interlinked, internal pages of your site (Tier2). This is a very powerful and effective linking strategy.
    {{ DiscussionBoard.errors[9150399].message }}
    • Profile picture of the author QWE
      Originally Posted by strategic seo services View Post

      Having an internal blog is more beneficial to your website. You can strengthen the domain's rankings by interlinking the pages using targeted anchor text and linking back to the homepage. Then, build backlinks to those interlinked, internal pages of your site (Tier2). This is a very powerful and effective linking strategy.
      Good point. I would also rephrase the content and place it on high authority forums, place a link from the forum to your website blog page and place backlinks to the forums.
      {{ DiscussionBoard.errors[9150891].message }}
      • Profile picture of the author josh22
        Hello,
        Ideally, both options are great online marketing strategies. Creating blogs both inside and outside of your website will help the overall effectiveness of your SEO content and linking strategies, if you have the resources to maintain blogs on a variety of subjects.

        Signature
        Get Ideas for Creative Business and Company Names by FrozenLemons
        {{ DiscussionBoard.errors[9151025].message }}
        • Profile picture of the author alxvallejo
          Originally Posted by josh22 View Post

          Hello,
          Ideally, both options are great online marketing strategies. Creating blogs both inside and outside of your website will help the overall effectiveness of your SEO content and linking strategies, if you have the resources to maintain blogs on a variety of subjects.
          I don't see how creating a blog outside your website helps your main site's SEO. The new blog would have almost zero link authority to link back to your main site. It would be for attracting new audiences, not SEO.
          {{ DiscussionBoard.errors[9152229].message }}
  • Profile picture of the author himanshiets02
    i also think internal blogs are more important
    {{ DiscussionBoard.errors[9342834].message }}
  • Profile picture of the author Robinsh123
    A blog part of your main site would help your site rank higher in the search engines so you should consider having a internal one.
    Signature
    You can save upto 75% on this awesome deal, so hurry up and GRAB it before the price hike.
    {{ DiscussionBoard.errors[9342867].message }}
  • Profile picture of the author nettiapina
    Originally Posted by The Offline Oracle View Post

    External: builds links back to your main website from a different IP address and potentially a high PR page (unsure of the value of high PR pages these days).
    There's no high PR page in this equation unless you build it yourself. It's a new blog on a new subdomain, and the blogging service isn't probably linking to it.

    I like my blogs as part of the main site, but not necessarily in a central role. It might be just a humble sub page with a simple link in the main nav instead of something that takes up the whole front page. When the blog is part of the site the "earned" backlinks also point directly back to your site.

    If you use blog services it's a good idea to use your own domain or subdomain (blog.mysite.com instead of mysite.wordpress.com). That way you're in the charge of your URL space.
    Signature
    Links in signature will not help your SEO. Not on this site, and not on any other forum.
    Who told me this? An ex Google web spam engineer.

    What's your excuse?
    {{ DiscussionBoard.errors[9343102].message }}
  • Profile picture of the author dgui123451
    My preference would be to which ever one provides high page rank back links for your website. From my experience high page rank back links drastically affects your Google search page rankings. The more high PR back links you have for your website the better your presence will be on Google search engine and this will allow your website to have a page 1 ranking for certain keywords.
    {{ DiscussionBoard.errors[9344996].message }}
  • Profile picture of the author guitarizma
    Banned
    Originally Posted by The Offline Oracle View Post

    Been wondering about this one for a while. Which benefits your main website, an internal blog (as part of your website) or an external one (mysite.wordpress.com)?

    Internal: builds rank for your domain on the keywords you are targeting.
    External: builds links back to your main website from a different IP address and potentially a high PR page (unsure of the value of high PR pages these days).

    Pity subdomains don't count higher to parent domain or you could just install WordPress on another hosting package.
    Google Algos have changed a lot and they are smarter now. Internal blogs are your best bet.
    {{ DiscussionBoard.errors[9345089].message }}
  • Profile picture of the author twilightofidols
    I'm of the opinion that you should create an internal blog on a sub folder of your root domain.

    By blogging on your site, you'll constantly be putting out fresh content, and ideally you'll increase your search visibility when that content ranks for a variety of long tails and in turn you'll increase overall traffic to the site.

    With a blogger, or wordpress.com site there are quite a few disadvantages. You don't have control over the platform. Free blogs are liable to be deleted without warning.

    Not to mention, if someone decides to link to your blog that precious link juice isn't going to flow directly to your money site instead it's going to flow through the buffer probably decreasing the overall benefit.
    Signature
    {{ DiscussionBoard.errors[9345102].message }}
  • Profile picture of the author reddy183
    Hi,

    Internal blog is the way which every is preferred. Regular updating blog will help you in search engine crawling your website frequently.

    Regards,
    Reddy Sekhar,
    SEO Analyst.
    {{ DiscussionBoard.errors[9345189].message }}
  • Profile picture of the author RandySwanston
    Internal blogs are best if you are looking for long term benefits. Never create a blog as a sub domain, it is treated as a separate domain, instead create a folder called "blog" and install wordpress or whatever you are familiar with, so that it looks like "yoursite.com/blog" . This is proven to work and many big brands use this kind of structure for their blogs.
    Signature
    {{ DiscussionBoard.errors[9345224].message }}
  • Profile picture of the author jmwang
    I prefer internal blog as a subdomain,because the internal blog is a good way for search engine crawling and user experience!
    {{ DiscussionBoard.errors[9345239].message }}
    • Profile picture of the author EmilyMace
      Originally Posted by jmwang View Post

      I prefer internal blog as a subdomain,because the internal blog is a good way for search engine crawling and user experience!
      Internal blogs are better for a site but both are totally opposite of each-other. We use internal blogs on our site and external blogs while doing SEO. Internal blogs attracts users and generate direct traffic.
      {{ DiscussionBoard.errors[9358146].message }}
  • Profile picture of the author GoranaSmith
    If i were you, i would go with an internal blog for my website. It is not just good for better search engine crawling and internal links, but will also guarantee readers for your blog.

    It can be very difficult to bring traffic on your newly created external blog. However, you can also create a blog on blogger.com, if you want to get the benefits of both internal and external blogs. There is no need t purchase a separate domain.
    {{ DiscussionBoard.errors[9347690].message }}
  • Profile picture of the author ankushkohli
    My words are exactly like: GoranaSmith.

    Please go-ahead with internal blog. All the best!
    {{ DiscussionBoard.errors[9357957].message }}
  • Profile picture of the author MyFirstAidCompany
    I also prefer the internal blog and i think most of the web masters are using it.
    {{ DiscussionBoard.errors[9358163].message }}
  • Profile picture of the author martinluther
    Internal blog mostly describe the different aspects of the commerce. But, in external blogs, content related to the business category are posted. so, both kind of blogs are important.
    {{ DiscussionBoard.errors[9358185].message }}
  • Profile picture of the author SEO Power
    An internal blog will benefit from the authority of the homepage but an external blog won't. Posts published on internal blogs will therefore rank faster than external ones.
    {{ DiscussionBoard.errors[9358476].message }}
  • Profile picture of the author Masondavis
    Internal blog is the way which every is preferred. Regular updating blog will help you in search engine crawling your website frequently.
    Signature

    ----------------
    Digitallyy

    {{ DiscussionBoard.errors[9363456].message }}

Trending Topics